The Boom Boom Room Vendor Round Up – Part 5
The demand for eco-friendly baby gear was high at last week’s Boom Boom Room, and Bebe au Lait is heeding the call. It recently unveiled its new Simple organic cotton nursing cover-ups ($50) on Earth Day, and word spread fast. Jessica Alba — who has been vocal about her desire to create a green (figuratively, at least!) nursery for the daughter she’s expecting with fiancé Cash Warren — was given a Simple cover-up in Chocolat at her recent baby shower. After hearing how well received the gift was, Bebe au Lait recently sent the 27-year-old actress a companion Simple cover-up in Buttercup (shown at left). So what’s next for the northern California-based company? In late June, be on the lookout for gift sets which feature one of Bebe au Lait’s award-winning cover-ups paired with three coordinating terrycloth burpies. Quite simply, the perfect new baby gift for a nursing mama.
BornFree was also on hand (read our review here), sharing its brand new line of glass baby bottles ($28 for three 9-oz bottles) with the celebrities in attendance. Created by three dads with eight children between them (and one on the way!), BornFree makes baby feeding products and accessories — including bottles, cups and nipples — that are not only Bisphenol A (BPA)-free, but also Phthalates and PVC-free. But these bottles, available in both glass and plastic form, are not only the ultimate in bottle-feeding safety: They also employ cutting-edge venting technology designed to reduce the symptoms of colic and occurrence of ear infections. So it’s no wonder new first-time parents like Nicole Richie and Joel Madden and Naomi Watts and Liev Shreiber have turned to BornFree in feeding their babies — Harlow Winter Kate, 4 1/2-months, and Alexander ‘Sasha’ Pete, 10-months on Sunday, respectively. The company is poised to move beyond the bottle/cup market in the near future, and will soon introduce new products including pacifiers, eating utensils for children, food containers and more.
Click ‘continue reading’ for more from the event.



























