American Express is launching its new Amex EveryDay credit card with a year-long campaign to shine a spotlight on America’s #EveryDayMoments — from quality time with the kids to a night out with friends.
It kicks off this month with a Mother’s Day selfie and snapshots photo contest culminating in an epic prize — a getaway to New York City for 50 winners and their guests. American Express will continue to recognize and reward consumers for sharing their #EveryDayMoments throughout the year with a series of themed contests, sweeps and unique experiences, like a live concert with Maroon 5 streamed nationally on June 20 and a soon-to-be-announced Father’s Day Sweeps.
The Mother’s Day contest includes an advertisement featuring Tina Fey and daughters Alice, 8, and Penelope, 2. Kristen Bell has also teamed up with the company to share a selfie — the Frozen star snapped a shot of herself captioned, “Making some delicious baby food with veggies from the garden and farm fresh local delivery.”
Courtesy American Express