Celebrity Baby Blog / Wendy Bellissimo

Wendy Bellissimo Launches Affordable Collection at JCPenney

10/04/2013 at 02:00 PM ET

We’ve been waiting to see what move Wendy Bellissimo would make next — and we’re glad to say it’s a good one. The children’s designer (who has worked with celeb moms including Brooke Shields, Kelly Ripa and Denise Richards) partnered with JCPenney to launch an affordable (and super chic!) collection of clothing, shoes, furniture and nursery decor.

On Wednesday, Bellissimo celebrated its arrival in stores by inviting friends and family to her intimate backyard bash where she showcased the new line. Among the crowd was Scandal actor Scott Foley‘s wife, Marika Dominczyk, who picked out pieces for the couple’s 18-month-old son, Keller.

“Every baby deserves special and beautiful things and what I’ve created for JCPenney makes that idea attainable to everyone,” the baby style guru tells PEOPLE.

Wendy Bellissimo JCPenney collection

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