Celebrity Baby Blog / Celeb Style – Green

Jessica Alba and The Honest Company Team Up with Zulily

01/21/2013 at 10:00 AM ET

Jessica Alba and The Honest Company Team Up with Zulily
Courtesy Jessica Alba

Since launching last year, The Honest Company continues to cater to health conscious parents with their eco-friendly collection of baby essentials, bath and body care goods, cleaning products and more.

And now the brand — cofounded by Jessica Alba — is set to widen its audience by announcing a new partnership with zulily, a flash sale site which offers daily deals for the whole family.

“Honest and zulily are two like-minded companies dedicated to providing families with the best products conveniently delivered to their homes,” Alba, 31, tells PEOPLE. “We both share the same philosophy about committing our businesses to helping families in need. So this partnership was a natural fit.”

Eager to “connect with customers in a new way,” the actress (who is mom to daughters Haven, 16 months, and Honor, 4½) admits teaming up with the members-only store couldn’t come at a better time.
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Jessica Alba: There’s No Such Thing As Perfect

10/01/2012 at 10:00 AM ET
Courtesy The Honest Co.

Since the launch of The Honest CompanyJessica Alba has been hard at work educating families about the importance of using eco-friendly baby and home goods.

The actress has also been working with her team to expand the collection with adorable new diaper designs and laundry supplies, which she is introducing through a partnership with GILT Baby & Kids.

“[GILT] is such a fashion forward site so we’re featuring our edgiest designs and our coolest products,” Alba tells PEOPLE of the sale launching Tuesday at 12 p.m.

The latest diapers, which are toxic- and chemical-free, feature fun prints including ice cream cones and lollipops, oversize stars and anchors.
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Great Ideas! 26 Newborn Essentials That Make Motherhood a Breeze

09/28/2012 at 02:00 PM ET
Courtesy Maxi Cosi

Since welcoming son Rex Harrison last November, mom of four Niki Taylor has figured out a balance that works for her family. And that includes making sure her newest little one is safe at all times with Maxi Cosi‘s Mico infant car seat ($190).

Certainly, having the right gear during the first hectic months of babydom can save a parent’s sanity. Luckily, we’ve rounded up the best swaddle blankets, diaper bags, baby monitors and other must-haves to add to your shopping list!

VIEW THE GALLERY: 26 Newborn Essentials That Make Motherhood a Breeze

Ecomom: A Green E-Boutique for the Whole Family

06/01/2012 at 02:00 PM ET
Courtesy Ecomom

Whether shopping for yourself or buying for baby, scouring the stores to find your fave products that are not only good, but good for you isn’t always easy.

Which is why we’re loving Ecomom, a one-stop shop filled with green goodies for the whole family.

With celeb fans including Tia Mowry, Josie Maran, and Annabeth Gish, the virtual aisles have been stocked with everything from cloth diapers and eco-friendly toys to luxurious bath and body essentials and healthy home finds.

Your children are sure to love the classic collection of organic wood toys — including the timeless Push Along Duck ($38) and Solid Wood Dollhouse ($150) — while you indulge in some pregnancy pampering with Organic Foot Balm ($17), Italian White Sage and Geranium Body Oil ($24) and Preggo Lip Butter ($9).

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Kellie Martin Relaunches Eco-Friendly Store, Romp

05/28/2012 at 10:00 AM ET
Inset:Cooper Neill/Getty

After welcoming daughter Maggie in 2006, actress Kellie Martin made it her mission to go back to basics in the toy department.

“We weren’t doing any plastic or battery toys, but I was having trouble finding stuff,” she recalls.

Fortunately, a chance encounter with a photographer during a photo shoot introduced Martin to an online store filled with all the goodies she had been searching for.

An instant fan — the new mom‘s first purchase was a wooden camera for her little girl — Martin was devastated when she discovered that her new favorite hot spot would be closing its doors.

“[I thought], ‘I can’t let it close!'” she says, immediately calling her husband. “I said right away, ‘I think we should buy it.'”

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Tyler Florence’s Tips for Feeding Picky Eaters

05/04/2012 at 09:00 AM ET
Michael Stewart/WireImage

As a chef and father-of-three, Tyler Florence knows firsthand that avoiding picky eating habits means starting early.

“If you’re not introduced to a food by the time you’re 3-years-old, you’re literally afraid of it as if it will hurt you,” he tells PEOPLE.

“The best thing you can possibly do is when they’re like 6-months of age, 8-months of age, go for the healthiest, most nutrition-dense, flavorful product you possibly can.”

To that end, Florence created Sprout baby food, a line of organic meals for your little one, that was inspired by an experience he had during a photo shoot taking place at his apartment.
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Round-up: Cool Earth-Friendly Products for the Whole Family

04/20/2012 at 02:00 PM ET
Courtesy Envirosax

Ready to go green?

With Earth Day coming up this weekend, it’s all about doing your part for the planet.

So to help you and your mini tree huggers celebrate the big day (and beyond!), we’ve rounded up some of the coolest eco-friendly clothes, toys and gear.

And what better to set things off than outdoors with a picnic at the park?

Perfect for storing snacks and accessories for the whole gang, Envirosax‘s Babushka Tote ($9) is lightweight, portable and waterproof.

And thanks to its reinforced seams, it holds as much as two plastic bags combined.

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