Sneak Peek! Fixer Upper‘s Joanna Gaines Teams Up with Matilda Jane for Sweet Girls’ Collection

10/12/2016 at 03:20 PM ET

Joanna Gaines Matilda Jane - Main
Courtesy Matilda Jane

Joanna Gaines can officially add fashion designer to her résumé!

The star of HGTV’s Fixer Upper, who appears on the show alongside her husband Chip, recently stepped outside of her home-improvement-pro walls to collaborate with Matilda Jane Clothing on a brand new girls line.

“It really was a natural partnership since I love their clothing line so much,” Gaines tells PEOPLE of the collection, available this holiday season. “My girls have been wearing Matilda Jane for years, so the thought of being a part of this collection was really exciting to me.”

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Joanna Gaines Matilda Jane - 2
Courtesy Matilda Jane

Gaines’ daughters are Emmie, 6, and Ella, 9. “My girls were a part of the design process and I loved that they got to see the line go from concept to reality — it was really special,” she shares.

Matilda Jane targets women and girls, specializing in fun, whimsical patterns that, according to their website, result “in designs that capture the spirit and imagination of childhood.”

“The mix and match patterns are unique, colorful and fun, perfect for children and adults alike,” Gaines explains of her line.

“This collection is special to me because I wanted to incorporate elements of the garden and moments on the farm,” she adds. “These are the things that inspire me the most and remind me of my own girls.”

Joanna Gaines Matilda Jane - 1
Courtesy Matilda Jane

The mom of four — she and her husband also share sons Duke, 8, and Drake, 11 — admits she can’t pick what she likes best from the collection, but does have a soft spot for one particular item.

“I don’t think I could choose a favorite piece, but I love the Farmland Frolic Dress. It has such a sweet way about it, and any girl loves a dress that twirls!”

Joanna Gaines’ collection with Matilda Jane will be available Dec. 1, with pieces ranging from $28 to $198. For more details, visit

Jen Juneau with reporting by Anya Leon

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Showing 7 comments

Heidi Segedy on

This collaboration is so amazing! As a Trunk Keeper with Matilda Jane Clothing, I can assure you that we are all beyond excited to know Joanna was involved in the creation of our December collection! MJ is a beautiful clothing line with a lovely mission and Joanna fits right in! Thank you for doing an article on this!

Marciava Warrell on

As a trunk keeper, I am so excited to see what goodies December holds for us!

sim on

Those clothes are so cute!

Brenda on

I am hooked! As a new great-grandmother I just purchased three of the infant outfits. Love the feel and the patterns. All are so cute. Sure I will be buying more!

Fidelia on

Aw, this was a really good post. Taking the time and actual effort
to produce a top notch article… but what can I
say… I procrastinate a lot and don’t manage to get nearly
anything done. latahza

9623612 on


admin on