Jessica Simpson Launches Sweet New Baby Collection with Fun Fashion Show

08/03/2016 at 02:15 PM ET

Jessica Simpson is tapping into her inner child for her latest fashion feat!

On Saturday, the actress, singer and fashion designer’s newest clothing line for babies and toddlers debuted via a fashion show at Babies “R” Us in Simpson’s hometown of Fort Worth, Texas.

The event celebrating the Jessica Simpson Baby Fall 2016 collection — which is launching exclusively with Babies “R” Us — featured adorable girls modeling all the latest fashions.

Aside from a sneak peek at the collection’s newest pieces, attendees enjoyed music, desserts, giveaways and an exclusive Snapchat filter.

Jessica Simpson Fall Baby Collection Main
Eric Younkin Photography c/o Jessica Simpson Collection

Want all the latest pregnancy and birth announcements, plus celebrity mom blogs? Click here to get those and more in the PEOPLE Babies newsletter.

Jessica Simpson Fall Baby Collection 2
Eric Younkin Photography c/o Jessica Simpson Collection

Jessica Simpson Fall Baby Collection Main
Eric Younkin Photography c/o Jessica Simpson Collection

“Imagine how adorable your little girl will look in these timeless, vintage-inspired styles!” the Babies “R” Us website for the line says, promising a variety of looks including animal prints, stripes, sweet messages, peplum, fringe and more.

The new baby line joins an existing girls’ line designed by Simpson, 36. Though Jessica Simpson Baby is launching with products exclusive to Babies “R” Us, separate products will be available at other retailers in mid-August.

Jessica Simpson Fall Baby Collection Main
Eric Younkin Photography c/o Jessica Simpson Collection

Jessica Simpson Fall Baby Collection Main
Eric Younkin Photography c/o Jessica Simpson Collection

One person who is already a fan of the styles dreamed up by Simpson? Her 4-year-old lookalike daughter Maxwell Drew. Though she wasn’t among the models at the debut of her mom’s newest line, Maxwell has sported pieces designed by Simpson in the past.

“I love being able to see [Maxwell] in the brand. It melts my heart!” Simpson, who is also mom to 3-year-old Ace Knute, wrote in 2014 next to a photo she posted to Instagram.

Jessica Simpson Fall Baby Collection Main
Eric Younkin Photography c/o Jessica Simpson Collection

Simpson — who has not only clothing lines, but shoes, fragrances, accessories and even home goods under the belt of her $1 billion empire — is already thinking about future styles for Maxwell, too.

“The JS Collection is timeless, just like the shell pink long fringe vest,” she told PEOPLE in July of her Spring/Summer 2016 collection, adding, “It is a special piece I can hand down to my daughter one day.”

Jen Juneau

Share this story:

Your reaction:

Add A Comment

PEOPLE.com reserves the right to remove comments at their discretion.

Showing 14 comments

Pam on

A girls line only? Doesn’t she have a boy? Why not make a girls and boys line?

Chrissy on

I don’t think it was necessary to have makeup on the girls in the top picture.

mer on

Do the girls really wear make-up? That’s sick.

Dee on

Nothing special here.

Mel on

When anyone is on a stage or a runway, they should always wear makeup because the lights wash out any natural color. It doesn’t look like the girls in the photo shoots have makeup.

Geez on

Am I the only one who thinks these kids with professionally done full-face make-up are…scary? Like some mini adults.

educator on

that girl in the second row (the right one)..looks like a very young
chrissy teigen ;-)))

Tara on

Why in the world are those little child ren wearing makeup? Jessica Simpson has lost her final grasp on reality. Get fat & go away.

heather on

Nothing to shake a stick at here.

Kidsbekids on

Cute stuff, but disappointed to see all the makeup on those little girls. Let kids be kids.

Grace on

I think I echo many of the posters here in the please take the make up of the children. They look like mini teens. The clothes are so-so.

Stacey on

Very cute. Gotta admit that the clothes are cute! Beats the krap the ktrash put out in their baby line

gia on

Looks like granny had some left over scraps.

Good lord on

Aww look at all the adorable children wearing Made in China from cheap slave labor. It’s so great how we celebrate slavery still in this country.

And yes, the makeup is stupid and pointless.