Camila Alves Launches Premium – and Affordable! – Organic Baby Food Line for Target

05/24/2016 at 10:00 AM ET

Camila Alves knows a thing or two about the challenge of feeding children a clean, fresh and healthy diet. As a busy, hands-on mom to Levi, 7½, Vida, 6, and Livingston, 3 — her kids with husband Matthew McConaughey — Alves has spent countless nights in a messy kitchen, surrounded by bowls of made-from-scratch veggie purees.

“When I had my first child, I started to try and make fresh food for him daily and I became frustrated with the amount of work, and time, involved in making baby food at home,” Alves, 34, told PEOPLE.

Her solution? To help create a line of baby and toddler food that was unprocessed, naturally nutritious, organic — and affordable. Partnering in 2014 with Agatha Achindu — a fellow mom, established chef and entrepreneur who had a similar mission — the duo co-founded Yummy Spoonfuls.

The line, which includes flash-frozen foods designed for babies and toddlers 4 months and up, will launch at Target stores on June 12, PEOPLE can exclusively announce.

Camila Alves baby food
Cynthia Hauser Five Arrows Photography

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With prices ranging from $2.29 to $9.49 for multi-packs, Yummy Spoonfuls uses, according to Alves, “no tricks, no additives — what you see on the front of the package is what you serve your kids.

“Organic, not over-processed, zero additives, no purees, no juice concentrate,” Alves adds. “We’re taking babies and tots through a flavor adventure.”

Inspired by their respective childhood gastronomic experiences — Alves hails from Brazil, and Achindu from Cameroon — the moms pulled from their rural roots.

“Growing up eating fruits and vegetables fresh from our farm added a lot to the way I taste and look at food today, and I wanted the same for my kids and other kids,” says Alves.

Likewise, Achindu, who feasted on organic foods from her family’s garden and local markets as a child, says, “When my son was born, I wanted the best for him, like every other parent! But as a busy working mom, I struggled to always make him the freshest, most nutritious foods.

“I tried to do it all myself and it was very tough … I started looking everywhere, but didn’t find fresh, high-quality baby foods in stores. I knew I couldn’t be alone.”

Camila Alves baby food
Cynthia Hauser Five Arrows Photography

The duo collaborated on the creation of all the meals and flavors, and had ideal test subjects: their kids.

“I tested every single thing from the creation to the final flavors with my family,” Alves tells PEOPLE, adding that Livingston and Levi prefer the blueberry, apple and banana options, whereas Vida’s favorite is pear.

Alves is partial to the line’s carrot and lentil for Stage 3: the third of three developmental stages offered by Yummy Spoonfuls, and the option geared towards kids 12 months and older. This last stage “is not puree,” she says.

“It is a solid form that any adult can eat,” she explains. “As a matter of fact, in my opinion, this will be the first baby-food line that parents will be able to enjoy tasting with their babies.”

One reward already gleaned from Alves’ and Achindu’s entrepreneurial partnership has been their newfound friendship. Calling Achindu “an amazing woman and mother,” Alves says they’re united by a shared mission.

“Agatha and I have very similar upbringings. Even though she is from Africa and I am from Brazil, there are a lot of similarities,” she says. “She has been doing this for over nine years, and we both share the extreme passion for doing the right thing for the right reasons.”

“The fun part about collaborating with Agatha is we now can pretty much finish each other’s sentences or when something is in my mind it is usually in hers as well!” Alves adds.

For both mothers, the bottom line is quite simple.

“One of the most important decisions you can make as a parent is what to feed your baby,” says Achindu, who has a 11-year-old son, Jared-Zane. “Healthy kids thrive. All parents want to give their children — our future leaders — the best start possible.”

Yummy Spoonfuls will be available exclusively at Target stores beginning June 12.

— Elizabeth Leonard

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Showing 13 comments

marie on

For Target, good luck with that.

Kay Pasa on

With Target losing so many customers, not a smart move.

sally on

I used to be a fan of Target but their ultra liberal ideas are pushing me away- like so many others.

This is a much needed product (hope there is no sugar, food coloring, additives or a lot of salt!).

Too bad she didn’t pick another store or sell it online.

sally on

Guess I won’t be able to buy any due to the fact, as a women, I can’t use the bathrooms at Target because I don’t want a so called women with a penis coming in. I believe if you have a penis you go to the men’s room! A dress, wig, boob job can’t change that!

blessedwithboys on

Who gets frustrated making baby food? Babies don’t need any special food. Four months is too young to feed a baby anything other than milk. Wait until they can sit up and use the pincer grasp to get small clumps of whatever the adults are eating into their mouths. It really is just that easy!

Annie on

Wow you people sure are worried about men in wigs showing up in women’s restrooms. Do you also worry about lesbians too? How much time do you actually spend in Target restrooms anyway? I hope not shoving merchandise into your undies.

Maria on

She seems such a nice lady, good for her to create baby food Line for Target, so many babies need to eat organic foods.

Heather on

While I think it is great that that this is being announced. Lets give credit where it is sue Agatha formed Yummy Spoonfuls 10-11 years ago and has been making the best organic baby food around all that time. It’s been sold in at Whole Foods for years and she would ship it to you as well. While this partnership is a great move for her it’s rather ironic that now it is getting publicity.

Vanna on

So happy for them on partnership for the organic-baby-food-line for Target. Most Target products have reasonable prices that many people can offer.

Kate on

Heather, if Target is introducing the product they are logically using Camila Alves as she works for them. Agatha may have been doing great work but it helps to have a celebrity endorsement, doesn’t it? I’d never heard of Agatha so this is her chance to reach a much wider audience. And Target is relatively inexpensive unlike Whole Paycheck which never in a million years qualifies as “reasonably priced” and limits her sales. By producing greater quantities for Target, she can make her products available to a much greater public and also increase her profits.

You don’t know anything about business, do you?

Anonymous on

Looking forward to it!

lyn Schwartz on

Are there any special vitamin drinks that I could recommend to my daughter in-law that is due to give birth? She intends to start now and continue healthy foods and vitamins after her delivery.

haz clic aqui on

Es ist wirklich a große und nützlich Stück Information . Ich bin zufrieden glücklich, dass Sie nützlich Informationen mit uns. Bitte bleiben halten uns informiert, auf dem neuesten Stand wie diese. Dank für den Austausch.