Former Fashion Editor Launches All-in-One Website for Moms

06/17/2014 at 10:00 AM ET

Mother Mag Katie Hintz-Zambrano Michelle Drewes

When Katie Hintz-Zambrano welcomed her first child, a son, last spring, the former fashion editor of Marie Claire and Details realized there was a major void online for parents like her.

“I saw a gaping hole in the market for a full-service parenting site geared towards style-conscious moms,” she tells to PEOPLE.

Not wasting any time, Hintz-Zambrano teamed up with mommy maven James McCoy, mastermind behind the blog Bleubird, and created a one-stop website for new moms, veteran moms and everyone in between, officially launching Mother at the beginning of May.

“It’s the first really cool motherhood site providing both inspiration and information on a daily basis,” she explains.

Along with three new articles a day, readers can expect a website full of fresh content ranging from celebrity profiles (did you ever wonder about Jessie Baylin‘s favorite adult eatery) and eco-friendly toy round-ups to vegan snack ideas for kids.

Mother Mag Katie Hintz-Zambrano Maria Del Rio

While the site does focus on all-things related to baby, it also features plenty of other topics (think cocktail hour recipes, tips and tricks on achieving the perfect cat eye and suggestions on updating your living spaces for spring) that cater to women who don’t have time to browse Pinterest or catch up on the latest issue of a home decor magazine.

But don’t be fooled: Hintz-Zambrano and McCoy aren’t afraid to dive into the deeper issues of parenthood. “We’re really looking to set ourselves apart from the pack by … tackling real issues that every mom experiences,” Hintz-Zambrano tells PEOPLE.

On their list of tough topics? Let’s just say, fostering and adoption, infertility, and surrogacy are only at the tip of the iceberg.

Anya Leon

FILED UNDER: Deals & Gear , News , Parenting

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megan on

““I saw a gaping hole in the market for a full-service parenting site geared towards style-conscious moms”

If I had a nickel for every time some celeb claimed that here, I could build my own Trump Towers

laurgardner5 on

The founder of this website used to be an editor? I had no idea. None of the articles on Mother are edited. It reads like a 12-year-old writing a five paragraph essay. Not to mention each article is all blatant consumerism. Why not discuss something real: perhaps nonprofits that promote mothers & breastfeeding, the struggles of a brand new mom, post partum depression, favorite baby-friendly cities & why, etc? This is clearly a grab for sponsors & free crap. I understand sponsors make the world go ’round these days, but for heaven’s sake. This website is just the same as every other mommy-fashion-lifestyle blogger out there. Will not be clicking back.

Kaela on

This is an awful rag for shilling overpriced garbage.

jacqieline on

Who did they have to blow to get this shitty blog on here?

Jenni on

Just another place to sell overpriced stuff. The bleubird woman writes like she didn’t graduate high school. The editor needs an editor.