Moms & Babies

Celebrity Baby Blog
Celebrity Baby Blog

Victoria Beckham, Gisele Bündchen and More Design Mommy & Me Charity Collection for Shopbop

04/23/2014 at 10:00 AM ET

Shopbop Born Free Collection Victoria Beckham Ivanka Trump Gisele Bundchen Courtesy Shopbop

What do you get when you ask stylish star moms (Victoria Beckham, Gisele Bündchen, Ivanka Trump) to help design a charity collection? Chic, covetable pieces that you’ll find hard not to adore.

Even better? One hundred percent of the proceeds from the limited-edition line — which incorporates two beautiful prints created by renowned Kenyan artist Wangechi Mutu — will go directly to BORNFREE, a campaign launched to eradicate the transmission of HIV from mother to baby in sub-Saharan countries by the end of 2015.

Starting today, all of the mommy and me-worthy styles will be featured exclusively on shopping site, Shopbop. Our faves so far? The matching grownup and kiddie Prada pleated skirts.

You’ll also find designs from Donna Karan, Carolina Herrera, Tory Burch, Liya KebedeRachel Roy, Stella McCartney and Donatella Versace.

And the adorable ad campaign stars supermodel moms Oluchi OrlandiDoutzen Kroes and more posing with their little ones, wearing pieces from the collection.

Shopbop Born Free Collection Victoria Beckham Ivanka Trump Gisele Bundchen Courtesy Shopbop

Ready to put your purchase power to good use? See more of the charitable line here.

Also make sure to check out the video clip below featuring CFDA president and designer Diane von Furstenberg and other concerned members of the fashion community explaining why the cause is so important.

“We already have the solution, we just need to scream it. It’s the very beginning of the end of HIV.”

Well, they sure have our sartorial support.

Shanelle Rein-Olwokere

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

PEOPLE.com reserves the right to remove comments at their discretion.

Showing 4 comments

Susan on

What a lovely idea, though the prices are very high and the sizes are silly. XXL is a size 12. What about larger people?

Wendy douglass on

How about making it affordable for working people who’d like to help out but can’t afford rich folk pricing. Guess we don’t count? I love Victoria Beckham, and doutzen Kroes. But I don’t make their money nor can afford these items to help the poor. Guess they didn’t mean me and what little I can do to help. I find that unexcusible!

Dina on

Why don’t you billionaire b -s write a check?? All this bring you free publicity and even more income…

Cathy on

Way to expensive for the average person!

Advertisement

Squeals & Deals

Sign-up for the Mom's &s Babies Free Weekly Newsletter

Free Weekly Newsletter

Mom Said It

"We weren't trying to have kids. We left it up to fate. I knew there was a possibility, but I was really excited. Even if you are trying, just to see a positive result is shocking!"

 

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters