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Mara Hoffman’s New Kiddie Swimsuits for J.Crew Are Making Us Swoon

02/06/2014 at 10:00 AM ET

Mara Hoffman J.Crew Kids Bathing Suit CollectionCourtesy J.Crew

We’ve long admired Mara Hoffman‘s bold swimwear. Her bright playful prints scream tropical vacation.

Now the N.Y.C.-based designer is debuting a children’s collection with J.Crew that closely mimics the grown-up line.  And we couldn’t be more excited.

Inspired by the mythology and mysticism of India, it includes everything from bikinis and rash guards to harem pants and rompers ($68 – $122) featuring fun patterns.

Our fave pieces? It’s hard to pick, but the Ganesh One-Piece ($100), which features a sweet take on the Hindu elephant god, Ganesha, and the Tiger Romper ($82, below) are high on our list.

We bet Kourtney will be picking up something for daughter Penelope soon.

Want to see more of the line? Go to jcrew.com.

Mara Hoffman J.Crew Kids Bathing Suit CollectionCourtesy J.Crew

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Showing 4 comments

Sara on

Love it!!!

Fiona on

?? LovED it….until I saw the full piece Ganesha suit on JCrews web site. There is a lotus flower over the crotch area…of a child’s swimsuit. Inappropriate, completely inappropriate. The way I see it is that if there is even a hint of sexuality in a child’s clothing line, it is a disservice to children. I’m disgusted.

gigimama on

Ganesh on a swimsuit? Isn’t that kind of insulting to the Hindu religion?

K on

To the company and those promoting the line: Why is it (rightfully) considered racist for a white person to wear black makeup over their face but it’s fine for white children to be “costumed” in clothing that is sacred and important to my racial culture and other pieces surely offensive to the Hindu religion? Because we’re smaller minorities? Look up the definition of Democratic Republic and have some f-ing respect.

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