Adorable Alert! Giggle and JCPenney Team Up

10/10/2013 at 10:00 AM ET

Giggle JCPenney GiggleBaby LaunchCourtesy Giggle for JCPenney

What happens when you combine a modern baby style sensibility and commitment to quality with affordable prices? You get the new GiggleBABY collection at JCPenney.

Curated by Giggle founder Ali Wing  (who knows everything you need to know about baby gear) , it’s a covetable mix of original pieces (clothing, toys, crib bedding, etc.) and infant gear (strollers, nursery furniture, etc.) by other brands.

After sifting through the bright and cheery offerings, we found so much we love including the far from basic Girls Newborn Bodysuit Set ($22 for 3), which feature sweet and fun patterns in pinks that won’t make you gag.

From the cuddly plush animals to the wooden toys, we also like that there are so many gifting options that won’t break the bank.

It’s definitely our new go-to spot for baby shower shopping. To check out the full line, go to

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Lena on

JcPenney is coming out with some really great stuff lately. Thanks for the heads up on this super cute line.

Crystal on

Tried to buy Giggle Baby at JCP. They refused to sell it. Said there was an emergency stop sale on all Giggle Baby!!?