Behind the Scenes: True Religion’s Fun Kids Campaign

03/10/2013 at 11:00 AM ET

If a picture says a thousand words, then True Religion‘s latest ad for their new kids collection has cute written all over it.

Mimicking cool looks from the adult line, the new launch includes everything from vintage-style message tees and bright bottoms to cozy hoodies and patterned denim, all sprinkled with pops of color that are perfect for spring.

True Religion Kids Collection Behind the Scenes
Courtesy True Religion

And judging by the behind the scenes video, there was a whimsical and playful vibe during the photoshoot.

Shot at Smashbox Studios in Culver City, Calif, the clip shows the mini models letting loose in front of the camera as they rock out on make-shift swings and pretend to set sail in old school row boats. Talk about fun!

— Anya Leon

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Missy on

The children are adorable. Those prices are ridiculous. Onesies for $53?!

poppykai on

No disrespect to the company, but the clothes look like what you could get at Target, or at least Gap. The first thing I noticed though was that every child in this ad, except for one, looks totally bored!

MommytoanE on

I think the kids look like they are having a bit of fun. 🙂 Lots of smiles were seen out of the older kids…the younger ones didn’t seem to understand what was going on. Prices might be redic, but the kids are cute as a button!