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Go Behind the Scenes of Jessica Simpson’s Girls Spring Collection Campaign

02/15/2013 at 10:00 AM ET

Jessica Simpson Ashlee Girls Spring Collection Behind the Scenes
Courtesy Jessica Simpson Girls

Pregnancy sure isn’t slowing down Jessica Simpson.

After expanding her maternity line and debuting sweet crib shoes for babies, the unstoppable mom-to-be is now rolling out spring fashions for tweens.

Only this time she’s not going at it alone. Simpson has tapped her sister Ashlee as co-creative director.

A blend of their signature styles — girlie glam and boho chic — the adorable (and whimsical!) line features everything from flowing tie-dye tops and cropped jeans to paint splatter denim vests and star print skirts.

Want a behind-the-scenes look? In the campaign video below, you’ll get a peek at mini models striking a pose in a tropical beach setting and see Ashlee and her son Bronx getting silly.

– Anya Leon

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Showing 2 comments

Marky on

Oh, my! These clothes are adorable! Can’t wait to get them for the girls in our family! Love the colors, and love the styles; they are cute without looking trampy or too “old”. Jess does a great job with her clothing lines for all ages… love them!

julianna on

Cute clothes!

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