Jessica Alba and The Honest Company Team Up with Zulily

01/21/2013 at 10:00 AM ET

Jessica Alba and The Honest Company Team Up with Zulily
Courtesy Jessica Alba

Since launching last year, The Honest Company continues to cater to health conscious parents with their eco-friendly collection of baby essentials, bath and body care goods, cleaning products and more.

And now the brand — cofounded by Jessica Alba — is set to widen its audience by announcing a new partnership with zulily, a flash sale site which offers daily deals for the whole family.

“Honest and zulily are two like-minded companies dedicated to providing families with the best products conveniently delivered to their homes,” Alba, 31, tells PEOPLE. “We both share the same philosophy about committing our businesses to helping families in need. So this partnership was a natural fit.”

Eager to “connect with customers in a new way,” the actress (who is mom to daughters Haven, 16 months, and Honor, 4½) admits teaming up with the members-only store couldn’t come at a better time.

Not only did her company recently debut new bath, floor and toilet cleaners, but they’re also gearing up for more surprises in the near future.

“In the upcoming months, be on the lookout for new products in oral care, kitchen accessories and home fragrance, too!” Alba shares. “Of course, we think our fashionable diapers are the cutest around so we can’t wait to launch three new diaper patterns exclusively on zulily this spring.”

— Anya Leon

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Jo on

I love her products, but they are expensive. For my son’s size, diapers are twice what I pay at the big box store. I wish I could say that wasn’t a big deal for me, but it is. I was hoping on Zulily it would be a better price, but its not (isn’t that what Zulily is for?). Love what she is doing – just wish it was more cost effective.

MommytoanE on

Jo, There ARE more cost effective ways for clean, healthy diapers. Cloth diapers are a big one. Paying extra for diapers that are safe for your kid to eat (Cus lets face it we all want our kids to eat their poop and pee right) is redic. Cute patterns sure. But how often do your kids really run around without pants on…particularly in public? I’d much rather have a cheap, useful diaper that’s plain as day and teach my kid to stay out of her diaper, than to pay more for something cute thats edible.

ella on

can you order outside the US? I love her and the honest company, but it would be great if they would lower the price a little.

Tee on

I too was trying to research the healthiest/eco friendly approach towards diapers however to use just as much water to clean cloth is not helping. there are pros and cons and i just havent been able to find which out weighs the other so of course we chose cost effective vs. other options.

Tricia on

Actually, once the shipping is factored in its cheaper to buy the products on her own website than on zulilly.