NUNUNU Baby: A Hip New Label Celeb Tots Love

01/20/2013 at 11:00 AM ET

Forget pastel pink and blue and cute teddy bear prints! Hollywood’s hippest tots are rocking some seriously cool duds from new kids label NUNUNU Baby.

On Dec. 22, we spotted Flynn Bloom bundled up in a black puffy vest, gray sweats and the brand’s long sleeve Letter top while enjoying his drink during a shopping trip with dad Orlando in Beverly Hills.

And on Jan. 9, Hilary Duff‘s son Luca Comrie was out and about sporting the same top and matching pants while hitching a ride on his mom’s hip in Sherman Oaks, Calif.

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So what’s the story behind this edgy clothing company? Using high quality cotton fabric, founders Iris Adler and Tali Milchberg create distinct deconstructed looks for parents desiring more alternative babywear for their kids.

The brand’s cozy threads, which feature simple and modern graphics (alphabet, stars, skulls) in soft hues and relaxed, easy-to-wear shapes, also count Zuma Rossdale and Mason Disick as fans.

And after getting a sneak peek of their Spring 2013 collection, we have no doubt we’ll see more mini Hollywood trendsetters wearing NUNUNU more and more.

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sat on

beautiful pic of Hilary Duff! Her little guy looks very well-loved.