Featuring a toddler outfitted in a cute monkey costume who wreaks havoc on the polling booth (before settling down to enjoy his tasty treat!), the short clip is intended to poke fun — and provide a few light-hearted laughs — at what happens when you don’t mark your ballots.
“We wanted to avoid sounding preachy in trying to get people to vote,” says the brand’s co-founder, Vasili Gerogiannis. “But we also want to drive home the message that voting is crucial for a democracy to function. So, don’t be a monkey, be a part of the process!”
The video (check it out below!) is also an extension of the company’s 2012 campaign clothing collection, which includes their comfy Love to Vote tees that are made entirely in America.
– Anya Leon