Jessica Alba: There’s No Such Thing As Perfect

10/01/2012 at 10:00 AM ET
Courtesy The Honest Co.

Since the launch of The Honest CompanyJessica Alba has been hard at work educating families about the importance of using eco-friendly baby and home goods.

The actress has also been working with her team to expand the collection with adorable new diaper designs and laundry supplies, which she is introducing through a partnership with GILT Baby & Kids.

“[GILT] is such a fashion forward site so we’re featuring our edgiest designs and our coolest products,” Alba tells PEOPLE of the sale launching Tuesday at 12 p.m.

The latest diapers, which are toxic- and chemical-free, feature fun prints including ice cream cones and lollipops, oversize stars and anchors.

Before our company, [customers] didn’t even have a choice, it was a Disney character that was being shoved down their throat,” says Alba. “I grew up with MTV and tattoos and rock ‘n’ roll and hip hop and I feel like we’re the moms now and there aren’t any companies that are really made for us.”

It’s not surprising that Alba is so passionate about stylish diapering. Known for dressing her daughters in adorable kiddie-chic ensembles, the actress is all about matching 13-month-old Haven Garner‘s diapers to her outfits of the day.

“Some days she wears a little black dress and the little skulls are cute and sometimes she wears a nautical look with the anchors,” the mom-of-two shares, adding she uses both the girl and boy designs on her daughter.

But while Haven may be modeling the adorable diapers — and occasionally chewing on the wipes’ packaging! — it’s big sister Honor Marie, 4, who recently put the company’s cleaning products to the (taste!) test.

“We were making cupcakes and there were sprinkles on them and it was all over the counter. She kept eating sprinkles and I’m like, ‘Stop eating the sprinkles. You’re going to be sugar, cracked out on sprinkles,'” Alba recalls.

“And so I squirted it with our counter spray and then she started licking it with the counter spray on it!”

Although she experienced a split-second of sheer terror, Alba’s worries were quickly washed away. “I had that moment of, ‘Oh God, she’s going to be…’ And I’m like, ‘Wait, it’s Honest. It’s fine!'” she says. “We rinsed it out and obviously it’s not meant for her to ingest, but it wasn’t the same panic moment I would have had if it was any other brand.”

As she continues to add to her plate, Alba is learning to juggle her career — both on the screen and off — while simultaneously raising her family with husband Cash Warren. And although her first priority will always be family, the actress occasionally blends both worlds (Honor helped choose all the products’ yummy scents).

There’s no such thing as perfect and you can’t possibly do everything all the time and that’s okay. I always had this idea of perfection and wanting to be the best mom, the best wife, the best daughter, the best sister or the best friend and the best at my acting,” Alba admits.

“You cannot be pulled in all those different directions. I wish someone would have told me that earlier. It would’ve relieved so much stress. Family comes first — and you don’t need to apologize for it.”

— Anya Leon with reporting by Melody Chiu

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Jean on

Oh my lord. These diapers are $13.95 a pack. And who the heck cares about designs on diapers, your child poops in them for crying out loud. Got news for you, Princess Jessica Alba, there are people in this country who struggle to afford grocery store brand diapers and here you are preaching about yours that cost twice as much and wondering what design you should put with which of your daughter’s outfits. Millions of kids wear Pampers and Huggies every day and your kids are no better than them just because they are in designer “chemical free” diapers that don’t have Disney characters on them. She is unbearable.

Jane on

Jean- Oh my. If they are too expensive, don’t buy them. Every market has low price and higher cost items. Some families can’t afford to buy clothes sold at Target. Does that mean that every other clothing designer and store that sells better quality and astheticly pleasing products shoud cease to exist? I’ve done the research and I’ve been using Seventh Generation because I prefer the product. I’m paying just as much per pack as these Honest Co. diaper, but my kids are in this oatmeal brown diaper. Are the people that created Seventh Generation horrible too? Anyone in the US goes out and starts a business and puts out a product of their own and they are celebrated. A celebrity does it and they are evil, self-obsessed, and unbearable. Get over yourself.

Mommytoane on

Haha Jean. That’s kinda funny. I agree tho. Diapers cover the bottom….and catch the nasties. If you don’t want your kids eating diapers, then use cloth. The part that grossed me out tho was when she said she sprayed the counter and sprinkles and her kid licked them anyways. Gross! Chemicals are chemicals, I don’t give a hoot how *safe* you think they are. I used plain, old fashioned vinegar because I didn’t want my kid ingesting chemicals.

RKF on

@ Jean. Simple solution – don’t buy the diapers or her products. I happen to think they’re reasonably priced and fantastic products for children. Because I’m able afford it, I’m supposed to save the world instead of buy from her company? She’s not unbearable – your mentality is.

Leslie on

Jessica alba is promoting ” feel good” environmentalism to the rich consumer set… The people who feel guilty buying too much stuff and want to pretend they are helping the environment while they buy designer diapers and trendy packaged cleaning products.

Greensbrug on

Let’s be nice people.

Everyone deserves to express their own opinions.

Each their own! Spread cheerr not bitter talk !!:) … Life’s too short .

Milissa on

I so wish I could afford more earth friendly diapers and baby supplies. I will probably end up with a mix of “Earth’s Best:”, ” 7th Generation” and the regular name brands.

Honest on

Hi everyone, thanks for the feedback on our Honest Diapers. We appreciate hearing the thoughts & opinions of our customers so we can improve in the future! We wanted to stop in just to share some information about our diapers and their price.

Unfortunately, most conventional disposable diapers are made with materials that not only take a very long to decompose in our landfills, but also contain harsh & synthetic chemicals that sit next to our little one’s very sensitive skin for the first several years of their lives. (Check out our Honest infographic for more information –

Our founders believed there had to be better options for our children and for the environment so they set out to create a brand parents could trust. Our products are free of the harsh & synthetic ingredients that we wouldn’t want coming in contact with our babies’ skin, whether that is in the diapers, bath & body or cleaning products.

We also believe in keeping things as affordable as possible for families. We have found our prices to be comparable to many other natural brands, and we wanted to share this independent bloggers honest review & price comparison – Our prints are a bonus because we don’t think that just because something is eco-friendly & safe it has to be brown. We love a little color in our lives!

We don’t think we are perfect, but we are an open book & happy to answer any questions that we can.

Bree on

I would not buy products from J Alba if I had the $, she is a typical hollywood liberal who supports the man currently destroying America. She is also for killing babies in the womb, I bet her kids are glad she chose life for them.

Bree on

One of the posts said “LIFE IS SHORT”, life is even shorter for the babies killed in the womb, Alba is a big supporter of abortion.