Jessica Simpson’s Maternity Line Debuts

09/14/2012 at 10:00 AM ET
Courtesy Destination Maternity

She’s lost the baby weight — but Jessica Simpson still has pregnancy on the brain.

The new mom is launching her namesake maternity line today, lining the racks at Destination Maternity, Motherhood Maternity and select Macy’s stores with her contemporary, well-priced ($36 to $79) wares.

“It was such a great experience to design a collection with Destination Maternity,” Simpson says. “The line is full of fashionable styles that make you look and feel great.”

Highlights include cozy sweaters, sleek leggings, brightly colored blouses, crisp blazers and chic dresses, many inspired by Simpson’s popular Macy’s line. Denim is a focal point, as well, with jeans available in a whole rainbow of washes — and complete with belly panels. During a recent preview, we spotted kaftans and maxis we loved, too.

With her first pregnancy behind her, Simpson understands how moms want to feel when dressing their changing shapes. “You want to wear clothes that are flattering to your baby bump, [but] you want to show your bump off,” she explains. And it seems with this first collection, she’s found that balance.

“Jessica has exceptional style and design insight,” Destination Maternity president Chris Daniel says in a release. “Each piece embodies the spirit of the Jessica Simpson Collection, while also being unique and relevant to the maternity customer.”

Kate Hogan

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Showing 9 comments

Kristen on

That first outfit looks like Peg Bundy got knocked up. The third outfit is cute though.

Anonymous on

Looks like Peg Bundy got knocked up… Lol

KD on

yes we are all that skinny before we even get pregnant. good grief…oh and most pregnant women I know don’t want to spend $79 on a maternity piece.

Jordyn on

Leggings? Those only look good on the uber-skinny. Spandex is a privilege, not a right.

Miche on

Jessica Simpson didnt even wear this stuff when she was pregnant! She was always in mu-mus and dresses.

Mommytoane on

LOL well Kristen, if you recall Peg Bundy was knocked up. 😛 But she wore much gaudier clothing.
I think the line is cute, and casual…which lets face it is what pg moms tend to want. I like it.

Ashley on

@jordyn and @miche that is exactly what I was thinking!!!

chelsea on

normal people wouldn’t be wearing those shoes either.

TG on

I like the second outfit, very cute!