Christina Applegate Launches FabKids — Plus, 15 Cool Shop-at-Home Sites for Great Kids Gear

08/02/2012 at 02:00 PM ET
Courtesy FabKids; inset Andrew MacPherson

Actress and mom Christina Applegate has a new role: fashionista! The star is lending her talents to FabKids, a new children’s apparel brand and e-commerce site that just launched with more than 100 ready-to-play outfits for girls sizes 2 to 8.

Applegate lends her style to each collection, and collaborates with the design teams to create cute, wearable outfits perfect for end-of-summer and back-to-school. For a monthly membership of $49.95 (applied as an outfit credit), members receive personalized selections each month based on their little one’s style profile (with questions like what activities, animals and accessories she loves), with the option to choose outfits they love or skip that month at no charge.

“FabKids is all about celebrating girls and empowering them to express their individuality through their own personal style in a way that builds confidence and lets them shine,” Applegate says.

Call it one-click shopping! FabKids is the newest in the world of online boutiques offering everything from toys and baby gear to nursery décor and party goods. Check out these 15 sites to browse from the comfort (and cool!) of home.

VIEW THE GALLERY: Beat the Heat! 15 Cool Shop-at-Home Sites for Great Kids Gear

— Brooke Showell

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Showing 7 comments

Kayla on

3 pieces for 49.95 every month? I get 8 pieces for 39.99 at Wittlebee.

And no, I’m not an automated bot or whatever you call it.

Melody on

Kayla, everyone is different. People will choose clothes or spend money according to their own tastes and economy.

Marky on

Take another look at these clothes, though, Kayla; they are very cute and probably a lot better made than Wittiebee. For instance, I had 2 girls in 15 months, and I wanted whatever I go to last for both girls. I chose colors that worked for both and took care of them so they were even able to be passed on to someone else. If I had only had one child, I would’ve wanted to dress her or him nicely, as well, so these prices would’ve seemed great.

Anonymous on

The clothes are very cute, however I have two girls 20 mos. and I do not spend $50 EVERY month on clothes!! Walmart clothes have always lasted through both my girls, and are just as cute.

Jodi Broglio on

This is SO lame. How is this empowering girls to express THEIR individuality through their OWN personal style building confidence and letting them shine? Everything is though out for them and not even original looking. Sorry but I’ve been designing for the children’s market for years for high profile brands like Barbie, Warner Bros and Disney and this idea is anything but original. It’s overpriced, predictable and does nothing to empower girls. And what about boys? Do they not want to feel empowered or confident or shine? As a mom to 3 small boys I think what the market is missing is a kick ass boys brand and that’s exactly what I’ll be launching this fall and after reading this it’s crystal clear. thx!

Shannon on

They’re dressed like tweens. Ugh!

Catca on

While it is a bit pricey, you don’t have to buy every month and it’s not over the top. I think the clothes look cute and most importantly, they look like clothes a child can move comfortably in for play. The concept seems to be mid-range priced clothes with a stylists help, you decide if you want what they put together for you or not. I can see mom’s who can afford it and would like some advice on what to buy their daughter(s) using the service.