Fashion Forward Maternity: Affordable (Rentable!) Designer Duds

06/14/2012 at 02:00 PM ET
Courtesy Fashion Forward Maternity

Summer means our fave star moms-to-be will be showing off their bumps in beautiful, breezy designer duds. But usually the look comes with a serious case of sticker shock.

Why buy when you can rent? Fashion Forward Maternity allows expectant moms to dress up their bumps in the of-the-moment looks without having to worry about sky-high prices.

For $23.50 per item/month, you can browse the virtual racks and fill your account with up to 30 different items — we spotted covetable summery styles from Maternal America and Olian to Seraphine and Japanese Weekend. Swap out picks every two or three months (items are professionally cleaned between wearers), and get a whole new look. Plus, a selection of nursing wear means you can extend the subscription beyond your baby’s arrival.

It’s like shopping your pregnant BFF’s closet. Best of all: The company gives back by donating all the retired clothes to Dress for Success and Goodwill.

For more information — and to check out collection — visit

— Anya Leon

Share this story:

Your reaction:

Add A Comment reserves the right to remove comments at their discretion.

Showing 1 comments

Macy on

Brilliant idea!

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters