Fashion Forward Maternity: Affordable (Rentable!) Designer Duds

06/14/2012 at 02:00 PM ET
Courtesy Fashion Forward Maternity

Summer means our fave star moms-to-be will be showing off their bumps in beautiful, breezy designer duds. But usually the look comes with a serious case of sticker shock.

Why buy when you can rent? Fashion Forward Maternity allows expectant moms to dress up their bumps in the of-the-moment looks without having to worry about sky-high prices.

For $23.50 per item/month, you can browse the virtual racks and fill your account with up to 30 different items — we spotted covetable summery styles from Maternal America and Olian to Seraphine and Japanese Weekend. Swap out picks every two or three months (items are professionally cleaned between wearers), and get a whole new look. Plus, a selection of nursing wear means you can extend the subscription beyond your baby’s arrival.

It’s like shopping your pregnant BFF’s closet. Best of all: The company gives back by donating all the retired clothes to Dress for Success and Goodwill.

For more information — and to check out collection — visit

— Anya Leon

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Macy on

Brilliant idea!