Kellie Martin Relaunches Eco-Friendly Store, Romp

05/28/2012 at 10:00 AM ET
Inset:Cooper Neill/Getty

After welcoming daughter Maggie in 2006, actress Kellie Martin made it her mission to go back to basics in the toy department.

“We weren’t doing any plastic or battery toys, but I was having trouble finding stuff,” she recalls.

Fortunately, a chance encounter with a photographer during a photo shoot introduced Martin to an online store filled with all the goodies she had been searching for.

An instant fan — the new mom‘s first purchase was a wooden camera for her little girl — Martin was devastated when she discovered that her new favorite hot spot would be closing its doors.

“[I thought], ‘I can’t let it close!'” she says, immediately calling her husband. “I said right away, ‘I think we should buy it.'”

Now the proud owner of Romp, Martin has relaunched the online store and stocked the virtual aisles with a wide variety of super cool (and cute!) wooden toys, fun art kits, and kiddie chic room decor.

Encouraging creative play, the children’s boutique concentrates on everything from teaching your babe their letters with the handcrafted Abc Blocks ($36) to letting their imaginations soar with the pint-size Mail Set ($52) and the Dress-Up Masks ($24).

Plus, from the adorable Tree Wallpaper Silhouette ($325) to the H-Luv Rain Clouds ($46) turning your child’s room into a whimsical play space just got a while lot easier.

To shop the entire collection of green baby and kid buys, visit

— Anya Leon

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Ava on

As a nursery school teacher, I have to say thank you, Kellie! Our children need open-ended toys that can allow their natural creativity to soar; they do not need anything electronic (iPads, computers, video games, battery-powered toys, all of which stifle creativity). Romp is awesome and I can’t wait to shop here!

Jenno on

The tree wallpaper is gorgeous!

aleighcat on

To each their own……the toys are cute, but look b-o-r-i-n-g, why not just give the kid a rock to play with? That being said, I *do* love the toadstool nightlight. (To be fair, though, I only looked at the toys for 1-2 year olds).

Samantha on

Loved Romp when it was a shop in Brooklyn – glad to see Kellie is continuing with it. Off to shop for gifts now!