Jessica Simpson Launching a Maternity Line

05/14/2012 at 01:15 PM ET
Courtesy Destination Maternity

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36.

Share this story:

Your reaction:

Add A Comment reserves the right to remove comments at their discretion.

Showing 13 comments

Liliness on

I had to say it, but Jess, why couldn’t you have channeled your own line when dressing while pregnant? You’re a gorgeous girl and didn’t need to hide your body under all of those moo moo’s!

Shannon on

She is truly a brand. Go Jess!

Confused on

Why didn’t she follow her own fashion sense when she was pregnant? The clothes she wore were horrendous, particularly all those muumuu-esque dresses. This line is totally cute and modern.

She probably wasn’t terribly comfortable considering how big she got by the end but really, the clothing she wore pretty much throughout her pregnancy was just ugly.

Doreen on

She didn’t dress this nice herself when she was pregnant!!

emily on

I agree- Jessica’s personal style has really fell off in recent years. She dresses horribly. I mean, take a look at this photo

Yikes. Anyway, I’m liking her line…some cute stuff.

J on

Well if it wasn’t maternity clothes it would have been some sort of baby clothing or nursery furniture line, lol!

Kelly on

LOL, hilarious. She dressed like a clown her entire pregnancy. I don’t think I’ll be following her maternity fashion leads.

Marky on

These clothes are very nice, look great, and appear to be comfortable. I don’t think Jessica could fit in much of the normal maternity-typw clothes because she got so big and had so much amniotic fluid. My SIL was the same way; she could hardly get out of a chair at 7 mo.–she was HUGE! I could have worn any of these outfits; I was the size of the young woman in the blue leggings at full-term every time, and I’m the same height as Jessica. Weird how different women carry differently.

Janna on

Who is buying this woman’s products? Seriously, who? There are people in this country making this woman a billionaire and I don’t get it at all. Her clothes are generic, her perfume is hideous, she couldn’t sing live if you paid her (and when you pay her, she’s not singing live), she’s not intelligent, she’s not interesting.

So who are they?!?!??!?!

Fabulous on

Janna please shut up nd go away you jealous AZZ hater!!!! Jessica looked very cute when she was pregnant even as she got bigger.. Her clothing line and shoes ate very nice… You are mad because you couldnt make money off of anything because your mind is polluted with ignorance and hate.

Fabulous on

ARE very nice…. Not ate…. Fingers typing what they want

Patricia on

The clothing line seems nice, but I don’t think she dressed well her self.

Holiday on

She probably did not wear cute clothes because she was so huge she literally could not fit into anything like that. Im sure she would have if she could, but the only thing that fit her the last few months of her pregnancy were hideous mumus.