Protect Your Bump with Belly Armor

02/24/2012 at 02:00 PM ET
Courtesy Belly Armor

Whether it’s eating a healthy diet and exercising or taking prenatal vitamins, moms-to-be do everything they can to protect their growing babies.

But what about shielding them from radiation exposure while in the womb?

Belly Armor‘s new collection of blankets, tees and bands ($59 – $109) are designed to do just that.

Each product is lined with a patented RadiaShield fabric, which neutralizes 99.9 percent of the harmful electromagnetic waves emitted by your computer, cell phone, etc.

Our fave is the Belly Blanket, which comes in cotton, organic cotton and micro-fleece.

Perfect for curling up on the couch with your laptop or iPad, it’s not only great pre-baby, but you can also use it after your little bundle of joy arrives.

To shop the full line or for more information on the current radiation guidelines, go to

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Showing 43 comments

cn tower on

How did we manage without this?

J on

Oh for Pete’s sake…LOL!

Keis on

@cn tower Well, we didn’t have cell phones and laptops 24/7 connected to us before so I guess that’s their explanation. I think it’s ridiculous too but if people feel they need it…

Tee on

This is absolutely insane! Gotta say, I feel very sorry for anyone that would waste their money on this! And quite frankly, if you use this kind of technology often enough to warrant needing to protect your unborn child from radiation waves, then you use them too often!

Mya on

wow i just choked on my apple reading that

Tieraney on


cannat on

I can’t stop laughing. This is exactly what I needed to end my Friday. Thanks, Belly Armor!

Terri on

Hmmm, interesting.

Reese on

I’ll be sure to wear it with my tin foil hat.

Michelle on

I think as time passes we will find the rise in health issues is linked to the exponential growth in our use of smart phones and laptops and the prevalence of cell towers and wireless networks over the past 10 years means that our radiation exposure today is several times what it was only a decade ago (and several times the levels at which most research has been conducted). As just one indicator – in 1990, about 12 million people worldwide used cell phones; in 2010, the figure is closer to 4.5 billion.

It is interesting as there are many diseases/developmental issues that kids have today that our parents would say they never heard of!

Carolyn on

You have got to be kidding me right? What the heck is next? Why anyone would be out sitting in the direct sunlight for hours upon hours is crazy. This idea of this item is crazy. The things that people think of to make any amount of money is ludicrous! Now I have seen it all. What did our Moms do when they had us in their bellies? ABSOLUTELY NOTHING! They lived like everyone else and we made it didn’t we?

megan on

How silly. Why not just wear those giant radiation bibs from the dentist’s office, the ones you put on during xrays ? This is definitely a “sucker the paranoid first time parents” product

Anonymous on

Michelle- “It is interesting as there are many diseases/developmental issues that kids have today that our parents would say they never heard of!” I don’t think that’s entirely true. Yes, there certainly are developmental issues/diseases that weren’t heard about in previous generations. However, that doesn’t neccesarily mean they weren’t around! We probably just weren’t aware of them and/or didn’t understand them like we do today (due to not as much medical knowledge as we have now among other things).

For example, elderly people with memory issues used to be referred to simple as “senile” or “crazy”. Today we know that there medical reasons behind those memory issues….and we call it Alzhemier’s disease or dementia (there are many different forms of age-related memory loss). Similarly, people with mental illnesses were also labeled with terms such as “crazy” or “lunatic”, and were treated very unkindly by “normal” people (most of whom thought the “crazy” person had brought their craziness on themselves).

But now we know that diseases can affect the mind as well as the body, and that some people who act odd can’t help it (and that what they need is help in form of therapy and medication, not ridicule!).

My point is that while there are probably some diseases and disorders that weren’t around, for example, a hundred years ago, plenty probably were and we just didn’t know about them!

Anonymous on

That being said, I agree with the other posters. What will they think of next?!

Loralee on

There’s enough guilt that comes with motherhood. Now we are not protecting our babies enough. What will they think of next?

elizabeth on

Nothing like creating a new fear — and supplying the solution. That’s exactly what Madison Avenue does best.

JM on

i would really love to see the scientific peer reviewed evidence that went into deciding that this kind of thing is necessary.

i am sick of people peddling bullshit with no scientific evidence behind it just because some people are gullible enough to buy this rubbish.

ridiculous, maybe we should walk around with this special helmet i’ve designed so that aliens can’t read our minds. they’re out there you know!

Carrie on

You have got to be kidding me..

emily on

LOL Reese…indeed.

Maggie on

W-O-W…..and if you are on your phone or computer that much you may want to reevaluate your quality of life.

Teren on

Fear sells!

Love the comment on this thread. I’m glad so many people recognize the stupidity of this product.

Meena on

That’s dumb.

Shannon on

Really? LOL!

julie on

Well, if people are stupid enough to think they need it and it works, I can’t blame the company for making money.

megan on

I love how the belly is (supposedly) protected from radiation, but not the hands, face or the legs. Let’s be realistic: if you’re somehow exposed to too much radiation, your whole body is in trouble, not just one isolated area. Otherwise the people working around radiation in hospitals wouldn’t have to wear radiation badges and have them checked; they could just say “I wore a special blankie to work lolz I’m safe” *eyeroll* Ridiculous product.

Indira on

I agree with Michelle. I too believe that it’s a possibility that the technology is developing so rapidly and it is so new that we don’t know the long term effects and if there are any. I myself question the safety of putting my laptop directly onto my body so close to my reproductive organs.

Ann on

To anonymous: “It is interesting as there are many diseases/developmental issues that kids have today that our parents would say they never heard of!” I don’t think that’s entirely true. Yes, there certainly are developmental issues/diseases that weren’t heard about in previous generations. However, that doesn’t neccesarily mean they weren’t around”

Well that is excactly what she was saying. She didn’t say they weren’t around, she said people haven’t heard of them. You just restated what she said saying she’s not correct.

Ann on

“which neutralizes 99.9 percent of the harmful electromagnetic waves emitted by your computer, cell phone, etc.”

Would like to know how they determined that 0.1% that goes through

“it’s not only great pre-baby, but you can also use it after your little bundle of joy arrives.”

I assume that means you will be bundling the baby up in a blanket full of radiation it caught previously why the bundle of joy was still in belly

Laura on

I have no idea about radiation from computers (and this seems like a ridiculous product) but a potential *real* concern: My OB said that the heat from laptops on or very close to the belly for prolonged time can be dangerous during pregnancy. And for those trying to conceive – men should keep laptops off laps since the heat can affect sperm production.

Ellie on

I study engineering and our professors told us as that anything that can send signals creates health risks. Receivers are less dangerous. That makes radios and TVs way less dangerous than mobile phones and computers.

Although How much this blanket can fend off those electromagnetic waves is open to debate, but this does not change the fact that those waves can cause health risks for you and for your kids.

Vai Camille on

I used to duck and cover during my pregnancies.

Robyn on

When I was pregnant with my first daughter, I had a co-worker from China who thought I was absolutely insane for not using a radiation shield over my stomach when using the desktop computer at the front desk. She told me a lot of women over there use them when using desktops, laptops, etc. She also told me they may forego using the computer entirely in some cases.

So evidently while we think it’s crazy for anyone to use one of these “radiation blankets”, women in China think we’re crazy for NOT using them. Go figure, lol.

acorr on

Guess whoever buys this should wear it while using the microwave, now that is some serious radiation…

Kate on

@Megan – I think the idea is like the dentist’s radiation aprons, to protect a specific area (in this case, the uterus) so as to limit the baby’s exposure. You can fend for yourself, they can’t. I agree it’s a lot of scaremongering designed to sell their product to a mother who has more money than sense, but this sort of marketing works on a lot of emotionally vulnerable people.

@Ann Like all hand santizers, cleaners and disinfectants that claim to kill 99.9% of germs/bacteria/whatever else, they make this claim because while it’s likely that they actually kill or stop 100% of whatever they’re designed to destroy, if they claim that and it turns out, during unbiased testing, that a microscopic bacterium (or in this case radium particle) does sneak through then they can be sued for false advertising. It’s a grand statistical butt-covering.

Mitcie on

This is brilliant! I just ordered three for an upcoming baby shower. Believe it or not, I’d rather be safe than sorry.

Annie on

Awesome – I used something like this when I was pregnant in Japan. It’s totally common sense in Asia to use this – every preggo does. Not sure why so many Americans think they’re invincible. But these look way better. Wish I had this one instead.

Anon on

How about turning off laptops/cell phones/other devices if you’re that concerned about potential radiation?

Mercedes on

While I can see how this can be a ploy to scare people into buying things, I can also see how it may be a genuine concern. And to those saying that if someone is on the phone, laptop so much that they need this, they need to reevaluate your life, REALLY? Welcome to the 21st century. I work on a laptop all day at work or when working from home and use my cell phone too. Welcome to the 21st century!

Sam on

Uh… this for real? Gee, how did women EVER have healthy babies before this?!

Brandi on

I am not sure if this is needed or not. I say if it is a personal concern, why not be precautious? I’d definitely do a little research before writing it off as “stupid”.

What I do want to point out is MANY of us are required to constantly use laptops, smart phones, etc. for our careers and you can’t simply “put it down.” It says nothing about our quality of life other than we have demanding careers. Those things aren’t just used for web surfing and social networking, ya know? 🙂

Randi on

Just so you know, only METAL can block radiation. New moms claim to do all this research . . . maybe research radiation to begin with? What a waste of money.

Brandi on

@ Mercedes…I didn’t see your comment before I posted, but MY THOUGHTS EXACTLY!

Anna on

Oh god, if someone got me these for my impending baby shower I would be highly disappointed. And if they were a family member I would immediately request a receipt and exchange it for one of the trillions items that will be much more useful to my babies development. Biggest gimmick ever.