Rock Your Fave Jeans While Pregnant With Denim Therapy

12/26/2011 at 11:00 AM ET
Courtesy Denim Therapy

Let’s face it, there’s nothing like that one (or two!) pair of jeans that fit like a glove and make you feel great.

But when you’re expecting, you have to bid them farewell.

Or not? With the recent launch of maternity services from Denim Therapy, your pre-pregnancy jeans can now be tailored to fit your growing belly.

For $60, they’ll add stretchy side inserts that give you (and your bump!) plenty of room to grow right up to your final stages of pregnancy.

Best of all? Once your regain your body after baby, the company will remove the inserts and restore your jeans to their original size.

Added bonus: Until Jan. 22, they’re offering 10 percent off when you enter code: PEOPLEMAT at checkout.

For more information, go to

— Anya Leon

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Showing 11 comments

Jacqui on

Is it me, or does this look like a dude from the waist down?

Belle on

Lol I didn’t notice it until I read your comment, but it totally does!

Autumn on

Interesting idea…though what if you aren’t your original size anymore?

Tee on

Um, this seems like a crazy idea to me. I don’t know a whole lot of pregnant women that only grow in their belly! And as a midwife, I’ve known a lot of pregnant women. How does this idea account for other areas that grow from the waist down?

meme on

I agree that often during pregnancy you expand else where as well. And $60!! that is a lot of money, then if you have another pregnancy after this, you have to pay another $60 to do this again. Stupid idea in my opinion.

J on

Oh good Lord.

Michelle on

Just get a belly belt! I’m sure you could find someone to alter them for much cheaper than $60!!

RKF on

Here’s a thought (and is less of a hassle) – why not buy stylish maternity jeans instead of pay $60 for a piece of elastic? There are plenty of affordable maternity Jeans… Oh, and the pictured Jeans look like a stone-washed nightmare from the 80’s!

Leslee on

This might work for the earlier stages of pregnancy but I wouldn’t count on it for the duration.

There are lots of great maternity styles now, we have so many more choices than the tents that were once the only option, I’m not sure that most would need to go with such a limited option. I bet it would work great to buy a size up in your fav jeans and put in the side panels though and have them taken out to get you through the post-partum when your belly and butt don’t magically shrink to exactly where you were before.

Alyssa on

I love my GAP maternity jeans, probably the most comfy jeans I’ve ever worn and they look great with a bump.

momof 2 on