Available for preview online and for purchase in Target stores nationwide, it features everything from cropped leather jackets and leopard print minis to tuxedo bodysuits and graffiti-print hoodies that adorably reflect the pop star’s signature punk rock style.
“[Working with Gwen] has been such a collaborative partnership,” Brian Robinson, director of design partnerships, told PEOPLE at the collection’s launch party and fashion show on Saturday in Hollywood.
“Her eye for design and then the whole music piece that comes in — her take has been quite amazing. The partnership’s been great.” So great that Target and Stefani plan to roll out six more installments in 2012. Talk about bananas!
— Shanelle Rein-Olowokere, with reporting by Marisa Laudadio