Sneak Peek: Gwen Stefani’s Harajuku Mini Collection for Target

09/26/2011 at 10:00 AM ET
Courtesy Target

It’s bananas! B-A-N-A-N-A-S!

Styles won’t arrive until Nov. 13, but we have a sneak peek of Gwen Stefani‘s upcoming Harajuku Mini collection for Target.

The retailer has released the first official photo featuring the pop star (and mom-of-two!) with an adorable little girl modeling an outfit from the line. And everything is beyond cute!

“Harajuku Mini is a dream come true,” Stefani, 41, told WWD. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”

Available in sizes 6 months to 16Y, the collection will range from $4 to $30.

And it will include everything from graphic tees and zip-up hoodies to tutu skirts and ballet flats.

“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani said.

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cn tower on

Maybe it’s the angle, but it looks like Gwen’s head has been superimposed on someone else’s body

JMO on

aww that outfit is so cute. See Gwen needs a girl in her life! 🙂

JMO on

wait let me clarify the baby’s outfit is cute not Gwens lol

nadya on

yay!!! I cant wait. Love Target and I just had my daughter!!!

Shelby on

Cute line and Gwen looks AMAZING! I want that outfit and especially those shoes! Maybe a LAMB line for Target soon too? 🙂

cc on

I hope the clothes are something I can put on my twin granddaughters who will be 3 in October.

gigimama on

Thanks for letting me know to avoid Target on November 13th. I do think the little girl’s outfit is adorable and I’m interested in Gwen’s line. But if the Missoni debacle is any indication of how Target plans these releases, no thanks. It would be nice if they anticipated demand better so everyone can chill the heck out over shirts and shoes.

Amanda on

I love Gwen Stefani! I have a 6 month old and I can’t wait to buy her some clothes

guest 1234 on

Let’s just hope this doesn’t turn into another Misoni fiasco for Target – they handled that SO SO badly….

guest 1234 on

LOL Even w/ two boys, it looks like Gwen’s got the whole “what little girls want to wear” thing down!!

ELO on

What happened with missoni?

Rose on

White tutu! Extremely practical. But, wait, girls are supposed to look cute, right!? Who needs to play…

Mommy of 3 on

OMG, can’t wait!!!!! My princess turns 1 next month and she would look so cute in that outfit!!!! And I L-O-V-E Gwens shoes! I want them, now, lol.

C on

Oooh, that tut is adorable! But what I really want is Gwens friggin shoes!!!!!!!!

me on

ELO, Target didn’t anticipate the high demand for missoni. Many stores sold out almost immediately. You couldn’t get through on the website and many those who did manage to get through got emails later that their hundreds of dollars worth of orders had been cancelled. It was a huge nightmare for both Target and their customers.

Margo on

OOOH, YaY! Just in time for Halloween! LOL…

Jamie on

I think both of the above outfits are hideous, and I wouldn’t put my daughter in anything that looks like that!!! Just sayin…

Jessica on

My girls love Harajuku!! My oldest actually wore one of her shirts to school today. Cannot wait for Target to carry it and I won’t have to pay $40 for a tshirt!! 🙂

panda bear on

its cute i do not know how far it will get though

Vox1212 on

See gigimama’s comment above…I’ve certainly not gone looking for it, but what I’ve seen on ebay is definitely overpriced there – and it’s ugly to boot.

Alyssa on


JMO on

I dont see what the big deal of the Missoni line was because every piece of clothing imo was ugly!

Moiria on

OMG. I just came across an ad for the new Harajuku Mini line in Parents magazine!! They feature some super cute stuff! My son’s will definitely be sporting the plaid slacks and asymmetrical “leather jacket” hoodie!!