Gwen Stefani Takes Her Harajuku Style to Target

07/18/2011 at 04:00 PM ET
Michael Becker/FOX

Gwen Stefani‘s style is no longer just for grown-ups.

The successful designer — and No Doubt frontwoman — announced today that she’s partnering with Target to create Harajuku Mini, an affordable, two-installment collection for babies, children and tweens.

The line will first debut in Target stores and on on Nov. 13, with a second delivery in January. Prices will range from $3.99 to $29.99.

“Harajuku Mini is a dream come true,” Stefani, 41, told WWD.

“I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”

Stefani, herself a mom of two young sons, knows her customer well, and says the whole idea of the line “is about being creative, expressing your own individuality and having fun getting dressed.”

This marks the first time the designer, who’s had success with her L.A.M.B. and Harajuku Lovers lines, has created clothes for babies and boys.

“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani said.

Her collection follows recent collaborations between Target and brands like Calypso St. Barth, Petit Tresor and coming soon, Missoni.

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Showing 15 comments

Capri on

I love her line, wish she would expand for us adults. Great idea nonetheless, Target is awesome!!

ForeverMoore on

I’m so excited for this! Just in time for baby #2 in December 😀

Mia on

I got really excited + thought she was pregnant with baby-#3!–maybe next year…

lisa h on

love her style

andi on

Showed this article to my 10yr old and she is so excited to see the clothes! We love Gwen!

Peter on

Seriously Gwen?! This is the BEST idea EVER! I’m so excited! Perfect timing since I’m due with my first in March!! 😀

Stacey` on

It would be nice if these clothes were made in America. ( I hope they are.) Buying crap made in China is destroying OUR country!

mary on

It’s not just China, it’s the Philippians, India, Pakistan, Mexico and I am sure I am missing a few more. We can thank the past and current big business tax breaks and the ‘fast track (trade)” from a president I wont mention for most of the outsourcing that has happened.

Chris on

It’s “PHILIPPINES” not “Philippians” … Lol. Let’s blame other countries for making “poor quality” products… Oh wait, who approves the quality checks again? Oh that’s right, we the Americans do.

mamasheels on

I am so excited to see this line. I love the new trend of larger designers making less expensive collections for Target.

Sara on

My youngest will be about 15 months when the stuff comes out … so I will get to dress him like Kingston and Zuma for Christmas!!

MJ on

The design looks African inspired – lovely!

Catca on

I actually don’t care for her adult women line – LAMB. The cuts are not flattering on the majority of women. Having said that, I love her hair in the above pic! I also think that the design inspiration for her children’s line sounds intriguing and have a feeling I’ll really like it for my kids. 🙂

Hot Momma Marianna on

um no thanks…if its anything like how she dresses her 2 kids, then i dont think ill be buying. Oh yeah wait Kingston dresses and picks out his own clothes. I love target, and i like gwen but when it comes to her kids, and fashion for them, i think i would rather dress them in target clothing, but i do hope its nothing like her style for her boys

Anonymous on

I know this is only my opinion but the crap Target buys from the ‘top designers’ is so freaking ugly! What ever happened for making good quality basics instead I always wind up buying their designer down line products on the the clearance racks. Usually for night time wear… I glad Gwen is so successful but her clothing and style is not MY style.