Courtesy Too Good by Jenny
Though she doesn’t have a perfume or a clothing line, Jenny McCarthy says she wanted to make a mark on the consumer world.
“I wanted to continue doing … what I’ve been doing with kids and parents for a while,” she tells PEOPLE Moms & Babies. “And one thing I’ve always pressed for is recognizing the fact that safety starts in that first year of life when babies are in the crib.”
“I wanted to make something that’s a little better than what’s on the shelf next to it,” she explains. “I wanted people to trust it.”
The collection — which includes sheets, comforters, bumpers, wall hangings, bed skirts and more — is overseen by McCarthy, who made sure the items were top-notch.
“I wanted to work with people who knew what they were doing, had good factories and were willing to test and retest for chemicals,” she says. “Pem America was all for it.”
In fact, certain pieces are organic, and the entire line is non-toxic. “Your newborn is in that nursery a lot — all a newborn does is sleep,” she explains. “So you have to make sure that room is so safe.”
In addition to her line, McCarthy is all for organic cleaning products, non-VOC paints and other baby-safe items, too. “You can’t clear out all the toxins, but you can minimize the toxicity in the environment,” she says.
Not only is the line designed to be super-safe, but it gives back, too: A percentage of proceeds from bedding sales are donated to McCarthy’s charity, Generation Rescue, which gives grants to families making less than $25,000 per year and raising a child with autism. “We’re paying it forward,” she says.
|Courtesy Too Good by Jenny|
Though McCarthy’s son Evan Joseph, 8½, doesn’t give much input — “all he’s into right now is killing bugs,” she jokes — he does give her inspiration for her more masculine themes. “I want to come out with a pirate-themed nursery. I take my ‘boy direction’ from him,” she says.
And hopefully she’ll be able to put that influence to good use as the line expands. “I would love to come out with the world’s safest baby cup, utensils and bowls,” she says. “In the baby department, I want to be that brand that you know is going to be better than the rest.”
Check out some of the selections from Too Good by Jenny at Target.com.
— Kate Hogan