Celeb Moms and Dads Help Debut New Gucci Children’s Collection in New York

12/10/2010 at 03:00 PM ET

As if their star-studded (Jennifer Lopez, Julie BowenLeah Remini, Jennifer Meyer MaguireGarcelle Beauvais-Nilon) celebration for their new children’s collection in Los Angeles wasn’t enough, Gucci brought the fun to the East Coast for another mini fashion extravaganza.

Held at the company’s flagship 5th Avenue store, the event was hosted by race car driver Jeff Gordon — who brought along wife Ingrid Vandebosch and kids Ella Sofia, 3, and Leo Benjamin, 4 months — and actress (and mom-of-two!) Emily Mortimer.

Neil Rasmus/BFAnyc.com

Guests including celebrity fashion stylist June Ambrose and rapper Fabolous, as well as their tots, enjoyed face-painting, a life-size candy bar, having their portraits taken and playing with Gucci-branded paper dolls.

They also got to check out the design house’s new iPad app which features a new interactive game for kids called “Playground” that allows users to dress up dolls in Gucci children’s clothing, as well as, draw and color with a variety of Gucci-themed templates including the Gucci by Riva boat and Gucci bicycle.

Neil Rasmus/BFAnyc.com

Conceived by creative director Frida Giannini, the chic mini collection includes everything from rompers and bibs to leather biker jackets and rainboots for children ages 0 – 8. And the current faces are Jennifer Lopez and her twins — Max and Emme.

The line is currently available in select Gucci boutiques, department and specialty stores.

Even better: Gucci has pledged $1 million to UNICEF’s “Schools for Africa” program in honor of the collection.

Neil Rasmus/BFAnyc.com

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Showing 9 comments

CelebBabyLover on

AWWWW! I think this is the first time we’ve seen little Leo! 🙂

Wendy on

Actually that is not the first time we have seen Leo. He has been captured in a few other shots. He is just as handsome as his Dad (Jeff Gordon). Jeff & Ingrid make Gorgeous kids!

Mia on

Aw-both kids look like him.

momof boys on

goodness, what in the world is that giant gold thing? it looks like a cross between some pimp daddy teddybear experiment gone bad. No matter how much money I had, I would NEVER come close to buying that thing. Gucci or not, bleck!

Nella on

Cute family. Ella looks a bit shy, but adorable as well and little Leo is a cutie.

kate on

hi momofboys, i really dont think those BALLOONS were for sale…lol

Shannon on

Gucci for children? Mmmkay.

Anonymous on

gucci for rich kids? duh.

Rachael on

Did Ingrid get her hair cut? I just saw her on an awards show a couple weeks back and it didn’t look like this… if so, I love it!

Very cute family!