Gucci Gucci Goo: The Italian Fashion House Launches Kids’ Line

07/02/2010 at 10:00 AM ET
Courtesy of Gucci

It won’t be long before junior stylistas will be cooing “Gucci Gucci Goo” over the Italian fashion house’s new line for infants and children.

The new collection — which is set to debut for the Spring/Summer 2011 season — will include rompers, T-shirts, blankets, and bibs for babies 0 to 24 months, as well as more fashion-y pieces like leather biker jackets, a suede trench, and leggings for older kids 2 to 8 years old.

Gucci creative director Frida Giannini has woven in the luxury brand’s iconic motifs, including the signature equestrian horsebit, the Flora print and the classic double-G, into the pint-size pieces — all of which will no doubt set parents drooling too.

Courtesy of Gucci

The Gucci Children’s Collection will be available starting this November at Gucci boutiques, select specialty and department stores, and at

— Marissa Patlingrao Cooley

Courtesy of Gucci
Courtesy of Gucci

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Showing 15 comments

Danielle on

OMG!!! I hope I win the lottery tonight. 🙂

neverthoughtI'dbethisblessed on

Yawn……….there is nothing special about these clothes,aside from the fact they are decked out with the GUCCI LABEL.You can get this look without spending an arm a leg and your kids won’t look rediculous.If you must slurge buy the t-shirt and rain boots for girls and pair them with seperate pieces….never together(tacky)for boys slurge on the runners…or get a pair of vans for your little guy.If you are rich buy the whole lot and pair them together..TACKY TACKY.

Electra on

The little coats are nice, but you could definitely find them elsewhere. I would definitely be TEMPTED to buy those rainboots for a girl, but they’re just too tacky. They appeal to my kitsch sensibility lol.

Jacqui on


missy on

I wish they were going to make these past a size 8 😦

Anonymous on

sorry but gucci is one of the least tacky brands out there. don’t hate because you can’t afford it. you want tacky? try coach. ugh, coach hurts my eyes and makes me cringe.

Sandy on

Makes me sick when parents have their kids decked out head to toe in big name brands like this! All they want is people to notice- and I doubt a boy would ask to where that bracelet, shoes and sunglasses!!! Come on, it’s all for the mom not the kiddos. My kids outgrow clothes so fast, I buy the best buys I can- which just makes sense, whether your rich or poor.

Marina on

how those gorgeous rainboots can be tacky? I’m not sure if they are appropriate for a little girl, but they are definitely not tacky!

M-dot on

The clothes are HOT! I want to wear them! lol

shannon on

I do like Gucci, but I can’t justify spending that kind of money on something that a child will only be able to wear for a few weeks or months.

neverthoughtI'dbethisblessed on

Anonymous you are right I can’t afford these clothes because my pathner and I spend all our money taking our kids on vacations.We figured it was better for them to see the world instead of purchasing these TACKY CLOTHES.We dress them in GAP,ZARA,AND MEXX,which we find to be quality fun clothes(for active kids)without being tacky.

Heather on

I wouldn’t bother with the jeans or jackets for either of my kids (they’re not special enough-I can get those basics at the Gap or even Old Navy for a fraction of the cost), but I’m ALL OVER those rainboots and sneaks. The little girl’s tshirt is super cute too. If they were available in Canada, I might consider buying something from the line.

MiB on

OK, what’s wrong with those clothes? Shure anyone decked out in the same brand from top to toe (escpecially branded items) looks a bit ridiculus, but come on, no brand would put other brands in their advertizing materials or catalogues. Gucci is way out of my price range, but I still don’t see the fuss about it being tacky.

MzDark Chocolate on

hey i think my kids are worth it, these are clearly not playground clothes people ,if you got it spend it

jenna on

we are living in a material world……..i agree with the above poster- i rather take my kids on a vacation- THAT they wont grow out of!!!!