JJ Cole Debuts Drool-Worthy Diaper Bag and Layette Collections

02/03/2010 at 10:00 AM ET
Courtesy of JJ Cole

A stylish, yet affordable diaper bag is a major score when you’re an expectant mom. But before you tear into the bargain bin at your local consignment shop, be sure to check out JJ Cole‘s new diaper bag collection.

At $90, the company’s Swag Bag (left) looks much pricier than it is. The hobo-style tote sports a chic blue and white print fabric accented with silver faux-leather that is PVC- and phthalate-free. It also features two insulated side bottle pockets.

Inside, you’ll find on-the-go essentials like a coordinating change pad, wristlet and stroller attachments. Functional and beautifully designed, it’s perfect for stylish moms who want to stand out or who need a diaper bag to do double duty as a purse.

Learn about more new products from JJ Cole below!

If you’re in the market for something more understated, the System 180 ($70) might be a good fit. A slight redesign of the company’s best-selling System bag ($70), it offers an additional main component and a larger opening.

The updated version also features stroller attachments, a change pad, a pacifier pod, an insulated bottle pocket, an MP3 player pocket, a wallet organizer and a padded messenger strap. Choose from six different styles — the black and green design is a great option for dad.

Diaper bags aren’t all JJ Cole has to brag about these days. Full of fun, adorable prints, their brand new layette line ($5 to $22) features soft bibs, burp cloths, muslin wraps and receiving blankets in a fresh spring palette that you (and baby) will love.

— Missy

Courtesy of JJ Cole

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Kelly on

I have these products by JJ Cole and I love them. Well worth the money!

Jane Casper on

That little blond, blue eyed baby is the cutest little thing ever. What a perfect advertising baby, very sweet happy child.