Polarn O. Pyret Clothing Really 'PO.P's!

10/15/2009 at 10:00 AM ET

Polarn O. Pyret

Why should the Swedes have all the fun? For more than 30 years, Polarn O. Pyret (PO.P) has made bold and colorful clothing and outerwear for European babies and kids. But now the company has just launched a U.S. site, allowing us Yankees to enjoy the line’s adorable striped T-shirts, warm fleeces and more.

Tiger Woods — whose wife Elin is from Sweden — dresses his children in the reasonably-priced brand, as does Oscar-winning mama Marcia Gay Harden. The clothes fit up to 11 years old and the line is eco-friendly (they only use 100 percent organic cotton).

Their underwear, PJs and accessories are also uber-cute and comfy, too. Hey — if it’s from the country that brought us IKEA, you know it has to be good.

CBB Deal: From October 15-29, enter code POPBABY at checkout to receive 30% off full-price merchandise — plus free shipping on orders of $100 or more.


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Jessica on

I love brightly colored pants. I think it’s so cute and much more interesting.

Hea on

Polarn o Pyret is true comfort for the kids and I highly recommend their stuff. 🙂

cathy b on

I love all the bright colors and stuff, but the pants looks like skinny jeans to me.

jersey mom on

Their clothes are our absolute favorites! I grew up with their clothes in my native Sweden, and I am soo happy to be able to buy them for my daughter here in the US now! POP clothes are super comfy and very functional. All the pants, even leggings have adjustable waistbands, which means your kids can wear them for a long time. We have a chubby toddler, but she can still wear clothes that according to the size should be too small. Even their slim fit jeans are not too skinny for her. We have the waistband on the smallest, and fold them up, so she’ll be able to wear them next fall too! She can move in them like sweatpants, that’s a lot more than you can say about her gap jeans! I usually don’t comment on things I buy, but PoP’s clothes are extraordinary, you’ll be a customer for life, guaranteed!

MiB on

PO.P clothes are great and last for generations! My cousins daughter is currently wearing a pair of tights that my mom bought used for me around 1980, and they have since then been used by me, my cousin and her younger brothers. Sure, her younger brothers only used them indoors, but still, that’s quality!