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To help launch Little Movers — its newest addition to the diaper market — Huggies brand has partnered with numerous celebrity parents to hold an auction benefiting KaBOOM!
A national non-profit organization, KaBOOM! empowers neighborhoods to build new or upgrade existing playgrounds. Now through tomorrow, you can bid on a pair of limited edition “Big Movers” sneakers autographed by familiar CBB faces like Jenny McCarthy, Sarah Michelle Prinze, Angie Harmon (shown with daughter Emery Hope, 9 months, at the auction’s kick-off in Manhattan last week), Tori Spelling, Chris O’Donnell and more.
The white and red canvas shoes were specially designed for the occasion, with ventilated sides, a super soft foot bed and an extra-grip sole for increased traction and stability. Bidding starts at $49 and 100% of the proceeds from the auction will go to KaBOOM!
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Of all the problems in the world, why playgrounds? The answer is simple, according to KaBOOM! With the removal of recess from many of our nation’s schools and an increasing reliance by kids on television and video games for entertainment,”play is on the decline throughout America.
On the surface those circumstances seem far from dire, but KaBOOM! notes in its “manifesto” that the implications are actually huge. “On a purely human level the deficit of child’s play is sad, since it means a world with less laughter and joy,” the charity states. “But it has graver implications for our society and our future.”
“Many of our urgent problems, from the epidemic of childhood obesity to poor school performance, can be addressed through play. Playspaces are where kids learn to run, jump and swing. But they also learn how to negotiate and to respect one another. How to think and plan without an adult telling them what to do. Kids who play also play better as adults, since they build character as well as muscle on the playground.”
KaBOOM! achieves its goal of bringing play back into the lives of children with a three-pronged approach: First, it facilitates the building of kid-inspired playspaces using a community-build model. Secondly, it creates platforms and opportunities for the collaborative sharing and continual improvement and knowledge of tools needed for individuals to build playgrounds on their own. And thirdly, KaBOOM! advocates of the importance for each child to have a safe and engaging place, as well as the time, to play.
To learn how you can help, click here.
– Missy
