Bugaboo Launches (RED) Partnership with Cool Video

10/01/2009 at 01:00 PM ET
Bugaboo(RED)

Starting today, the stroller maker to the stars will begin donating 1% of their total revenue to the Global Fund to help support AIDS programs in Africa with an emphasis on the health of women and children. You can read about how they joined forces with (RED), here.

To celebrate the partnership, Bugaboo’s agency 72andSunny created a super cute animated short called “Go and Good Things Happen” to illustrate how owning — and tooling around — a Bugaboo (including other company accessories) can dramatically improve the lives of families in other continents. The video also features a soaring track, “Made Up Love Song Number 43,” by British indie rock band the Guillemots.

Want to support the cause? Check out Bugaboo(RED)’s Special Collection ($130 – $1029) here.

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