Ali Landry Celebrates the Launch of Belle Parish

Ali Landry and partner Annie Kate Pons — Denise Truscello/WireImage

Ali Landry has a definite point of view when it comes to dressing daughter Estela Ines, 2 — and now she’s bringing it to the public!

The actress and model celebrated the launch of her new children’s clothing line, Belle Parish, last Tuesday evening in Las Vegas.

Held at Blush Boutique inside the Wynn Hotel, the event also featured the launch of Child Style magazine and was sponsored by Ju-Ju-Be, Itzy Ritzy, Mabel’s Labels, Bottle Snugglers, The Jumpitz and more.

“Belle Parish is classic, sweet, whimsical clothes that are rooted in our Southern upbringing,” Ali tells PEOPLE of the line she’s launched with partner Annie Kate Pons.

“For us, it’s like the hometown department store that closed 60 years ago and the doors have just re-opened. It’s vintage and tradition with a modern twist.”

Calling her completed line “my dream,” Ali says that “to see it come together is a miracle! Belle Parish is about creating a lifestyle, but because I’m a mom I wanted to start with kid’s clothing. I also have a strong point of view about dressing children in age-appropriate clothes. I want to celebrate each stage of their life. We’re so excited about people’s response to our ideas.”

Click below for more launch party photos and to check out the Belle Parish line!

Ali Landry and husband Alejandro Monteverde — Denise Truscello/WireImage

Ali Landry and partner Annie Kate Pons — Denise Truscello/WireImage

Swag bags from the launch party

Belle Parish Clothing

Belle Parish Clothing

Belle Parish Clothing

Comments

Oh my gosh! That is going to be the cutest clothing line!! Estela always looks so cute the way she is dressed and with those bows that Ali puts in her hair! I think she looks a lot like her Dad as she gets older..I think it’s her eyes. Her Mom has a great sense of style and always dresses her so pretty. How cute!

- Jenn on September 21st, 2009

The classic dress, huge bow in the hair..all so girly and feminine – then you get to the slip-on baby Converse…gotta love that!

- Forever Moore on September 21st, 2009

Ali’s husband is gorgeous!!!! Holy! I’m such a fan of classic, vintage looking (and authentic) clothing for my 3 year old daughter so I think I’m going to love these clothes!

- Mary on September 21st, 2009

I think this is a great line and the clothes are adorable but I’m wondering how hard it would be to keep these clothes clean? I don’t have kids of my own but my sisters and girlfriends say never to buy their kids white clothing.

- Kimber Christian on September 21st, 2009

I love this! Estela is always dress so classic and girly, just how I like to dress my baby!!

- XOXO on September 21st, 2009

Ali and cutie estella are always dressed so cool,Im going to check this line out, Alejandro is a very sexy, talented and lucky guy.

- hello on September 21st, 2009

Estela is so pretty! My favorite part of her outfit is the Converse slip ons.

- Liliana on September 21st, 2009

Love this line! (personally think white clothing easier to clean – bleach! My son wears white all the time) gorgeous photos!

- brannon on September 21st, 2009

I fell in love with several of the outfits.
When can I buy???

- Meg on September 21st, 2009

I think these clothes are a bit unrealistic. Kids don’t dress like that anymore. Not even rich kids. Where exactly would they wear this stuff? To the playground? To the Petting Zoo. Playing in linen and silk is silly and they don’t go to church and birthday parties everyday!! Let’s just see how long this clothing line lasts. I have a feeling Ali is living in her own little world and knows very little about how the rest of the world’s children live!!

- mslewis on September 21st, 2009

I’m really looking forward to this line of clothing. Ali ALWAYS has Estella looking soooo cute! I can’t wait to buy some pieces for my nieces!!!

- Crystal on September 21st, 2009

Beautiful family and the photos of the babies are so sweet. Maybe it’s because I’m from Michigan and this style is more “Southern Belle”, but I think the clothing is boring and stiff. And frou-frou.

- Jen on September 21st, 2009

The clothes are adorable! So very Southern.. It reminds me of the clothes that my sister wore when she was a child. Classic, tradition yet stylishly modern! CONGRATS !

- Justin Syl on September 22nd, 2009

mslewis how do you know what fabric the clothing is made out of? i think it looks like lightweight cotton to me. it seems like quite a few ppl here at least think the clothes are cute. i love the little bloomers in the last picture! if i had a daughter i think i would dress her in clothes like this. my mother dressed me similarly and i have some of my old dresses to pass on if i ever have a little girl of my own.

- MZ on September 22nd, 2009

Love Love LOVE the line! Where can I buy? I’m from the south, and people may THINK little girls dont dress this way anymore, but that is grossly untrue, at least in the people that I know. Little girls should look like little girls, and this is the epitome of that!

- Catherine on September 22nd, 2009

the clothes are cute, but for special occasions. I dress my daughter like a little girl, she is very into looking cute and she is only 2! I think girls should wear pants and shorts as well as dresses!

- Kirsty on September 22nd, 2009

I love this line! If there was ever any celeb I would want to see a children’s line out of, it was Ali! She always has Estela looking so adorable, dressed like a little girl should be. My girls have always worn dresses, and bows, and little bloomers. And yes, they wear these things to the playground, and the zoo, and school, and anywhere else we go. Most of their clothes are made of cotton and are quite easy to clean. Love the new line! Congrats, Ali!

- Shannon on September 22nd, 2009

SO not the style I dress my daughter in. Way too girlie for my taste. I wish them luck though!

- Katie on September 22nd, 2009

Love the line! Good taste! Also think it is fun that sponsers like Ju-Ju-Be and ItzyRitzy got involved! Looks like a great party – love Ali’s dress and shoes too! Fun fun.

- Jill on September 22nd, 2009

You can visit http://www.belleparish.com for order information on Ali’s children’s clothing line.

- Anh-Chi on September 22nd, 2009

Wow! The line is wonderful. I think these days people dress their children in adult like fashions. What a breath of fresh air. These outfits make me smile. Keep of the great work. Can’t wait to stock up on Belle Parish!!!!!!!

- BrandiM on September 22nd, 2009

I doubt I’ll be buying much, its not my look. A bit prissy.

- freebreeze on September 25th, 2009

I LOVE LOVE LOVE the line! I think the dresses are adorable and I love when little girls look like little girls! Ali’s style is great and she is such a positive person – I wish her all the luck in the world with this venture!

- LydiaB on September 25th, 2009

this line is sharp! and Estela is the prettiest girl ever!!!

- hello on November 5th, 2009

Love these clothes! Where can I buy them?

- Amy on March 9th, 2010