Belli Skincare: Safe for Mom and Baby

08/11/2009 at 10:00 AM ET
Bundle of Joy

For moms worried about exposing their newborns to chemicals, Belli Skincare has a line of shampoos and lotions considered 100% safe for both babies and their mommies. Their new Bundle of Joy Gift Set ($32) contains travel-size bottles of hair/ body wash and body lotion, talc-free powder and diaper rash cream, all made with the gentlest ingredients, free of artificial dyes, parabens or fragrances.

Dr. Jason Rubin, a family doctor, first created Belli in 2002, together with his wife, Annette, when she was pregnant with their first child. Concerned that Annette might inadvertently absorb harmful chemicals during her pregnancy, Dr. Rubin developed an extensive screening process to avoid ingredients even remotely linked to birth defects.

In addition to the baby line of products, Belli has also introduced a Motherhood Essentials Kit ($39), made up of nursing cream, eye brightening cream, body firming serum and a hand sanitizer for new moms.

Pregnancy Pampering Collection

The Pregnancy Pampering Collection ($39) caters to moms-to-be with a body wash, body lotion, an exfoliator and a belly oil to prevent stretch marks. The pregnancy line was a fave with Rebecca Romijn while she was expecting her twin girls, Dolly and Charlie. New mom Halle Berry also picked up a variety of products for herself and her daughter, Nahla Aubry.

— Joanne

CBB Deal: Save 15% on online purchases with coupon code BELLIKMR.

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Katherine on

I love Belli. I first started using the stretchmark cream during my first pregnancy and noticed a huge difference. The face wash is also great keeping pregnancy related acne under control.

Angelique on

I ordered several Belli products when I was pregnant because it is known for being safe. I was so disappointed to read the labels when the products arrived. Correct me if I’m wrong, but my memory is that they are full of parabens and propolyene glycol and the like. Sure, it’s all FDA approved, but if you’re a purist, you’ll be disappointed too.

Angelique on

To clarify, I did not order the products above, it was the Belli stuff for mothers-to-be.

Jason Rubin, MD on

Hi Angelique,

All of Belli’s products are completely free of paraben preservatives and propylene glycol. In fact, Belli is the only line in the world that teratology screens every ingredient to guard against chemicals with remote links to birth defects in published studies.

Belli products are not “all natural”– which is good, because many natural and organic ingredients are actually highly allergenic, poisonous, or linked to birth defects. Instead, Belli chooses ingredients with the best overall pregnancy safety profile.

Best regards,

Jason Rubin, MD
Belli Medical Director

Alicia on

During my pregnancy with twins girls i started getting stretch marks allover my stomach, even with me rubbing cocoa oil daily. I tried over 12 different creams, oils, lotions that said they were to reduce stretch marks but none of them work, until one day I was doing more research and came about Belli products, i read the ingredients and I decided to try it out.. Why not I have tried everytime else, to my surprise after 2 weeks of using the stretch mark cream i notice the marks were actually FADING!!! This is the best product out there, and it really works, I am now on my 4th bottle. My only regret is that I didnt find this cream before, finally something that really works and the price is affordable.