Caught Caring: Beyond Yoga and The Art of Elysium
It’s in the bag! There is a new tote in town, being carried around on the arm of some of the hottest Hollywood mamas. As of mid-July, designer Jodi Guber of Beyond Yoga has joined forces with famed New York City graffiti artist Andre Charles to launch the “I am beyond…” tote and charitable initiative.
Their result? A campaign that encourages self-expression through art, allowing celebrity parents the opportunity to voice their opinion by finishing the phrase “I am beyond…” For mother-of-two and actress Reese Witherspoon, her bold, blue tote reads “I am beyond…BLESSED,” while Denise Richards opted for the more playful, “I am beyond…DRAMA.” Other celebrity moms who have been gifted the bag include Isla Fisher, who chose “I am beyond…GRATEFUL,” Courteney Cox-Arquette went with “I am beyond…REAL,” Cindy Crawford carries an “I am beyond…BEACH BOUND” tote, while Tori Spelling has gone the family route with “I am beyond…In Love with Liam and Stella.”
|Pacific Coast News|
For $65, Beyond Yoga is selling one of four pre-selected totes — Loved, Blessed, Lucky, and Grateful — all available on their site.
Have your own “I am beyond…” tote in mind?
Contact Beyond Yoga’s customer service for pricing information on Andre spray painting a customized tote in bright, neon colors to reflect both your personality and your chosen expressions.
From there, 30% of the buyer’s well-spent money is immediately turned over to The Art of Elysium, a charity which incorporates the arts into the lives of children living with serious medical conditions.
The organization, founded in 1997, works closely with a diverse group of actors, artists, and singers, and encourages them to donate their time and talent to the children.
Actress — and mother of Enzo, 20, and Harlow Olivia Calliope, 6 — Patricia Arquette had this to say after volunteering her time to the charity,
“It was great to see these kids and their siblings (who had been through difficult family times spending days and days in waiting rooms while your sibling has multiple operations) with beautiful smiles and happy excitement…Their parents looking on were so gracious and so grateful to see their children having an afternoon of fun.”
To purchase a personalized tote and in turn have part of the proceeds benefit The Art of Elysium, click here.