Cynthia Rowley Launches New Line for Babies 'R' Us

Fashionistas come in all shapes and sizes, so why not make a chic collection for little ones? Cynthia Rowley is taking a break from her catwalk collection for a line of affordably-priced, sweet pastel pieces for the pint-size set. Hooray by Cynthia Rowley marks the designer’s debut in the baby market and is an exclusive for Babies ‘R’ Us.

The collection of layettes, playwear, bibs, blankets and diaper bags was inspired by Cynthia’s love of unique details and color combinations. Featuring a variety of signature prints, plaids, stripes and polka-dots as well as fabrics such as baby-soft corduroy and chunky sweater knits, Hooray by Cynthia Rowley brings runway style right to the nursery!  Even the bib collection has a high-fashion feel with prints resembling tuxedos and gemmed necklaces.

The collection is for babies and toddlers alike with layettes in sizes 0-12 months and playwear separates for girls and boys 3-48 months, and will hit stores and babiesrus.com in September 2009. Prices range from $6 to $40.

– Andrea

Click below for a second look!