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May 19 2009 02:30 PM ET
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Cardboardesigns' Rocket and Airplane Toys

Everyone knows that a kid’s favorite toy is a big, cardboard box. Our trip to Toy Fair showed that several companies are taking the concept farther and designing elaborate, chic and cool cardboard toys. They ship flat (in more cardboard!), they’re made from recycled materials and the prices range from $7-77. We know that any parent with a refrigerator box and a pair of scissors can become a hero in four minutes flat, but when we see a trend we have to tell you about it!

We’ve found each of these to be surprisingly durable. My two energetic boys have been playing with them for months and they’re all still going strong. Over the next couple of weeks, we’ll be telling you about some of our favorite items we saw: today, a Rocket and Airplane, and later, a Country Cottage, Palace, Chair and Dinosaur.

Toys are only a small portion of Cardboardesignsofferings. They make everything from adult-sized cardboard tables and chairs to a large selection toys including their great Rocket and Airplane models. The Rocket ($77) is taller than I am and my 3 ½-year-old son Finn loves it.

It took a few minutes and considerable floor space to assemble, and it’s crucial that you read the directions and take your time. I ripped the door a little bit when I assembled ours, but its strong design has held up to several months (and several playdates) of rough-and-tumble action.

The new Airplane ($49) has handles on the sides so Finn can step in and fly around the house in it. It’s darling, but it probably would be a better outside toy for a sunny day. Both toys are 100% recycled and unprinted and can be painted, stickered, collaged or markered ’til your heart’s content.

These are the most expensive cardboard toys we found and we know they’re a splurge, but one brilliant friend suggested using it for a child’s birthday party and letting the guests decorate it. Then the guest of honor has a fun reminder of his special day. It’s an activity and a gift all in one!

Kristen

Comments (16) + Add a comment

such a cute idea!

- txgal on

But I think it would be better to get a box and make a homemade version for your kids. $75 is way too much for that.

- Beverley on

^^^ditto^^^ whatever happened to letting kids use there imagination??

- kim on

Beverley, I was thinking the same thing… what happened to making your own? Cute idea, but an empty box at home is free!

- kmf on

And if you go to most appliance stores, they will give you large boxes for free if they have them!

- Jacquie on

I am in the wrong business! I am all for spending money wastefully…LMAO…but $77 for cardboard is even past me!

- Courtney on

Cute idea….cute idea that parents came up with I bet 100s of years ago. I don’t see this business being very successful when a box is free and duct tape costs $5. It’s actually very sad that some parents will buy this and not allow their children to be creative or are too busy to work on this kind of project with them. And the price? Yowza!

- Colleen on

LOL! I would rather put 75$ in their savings account and make it myself. That is ridiculous.

- rb on

I’ll pass on that. I think it is much more stimulating for kids if you hand them crayons, markers, stickers and a plain cardboard box. It is adorable to watch them go to town scribbling and then exclaim “Look, mama, I fly duh plane, watch me” X D

- megan on

Not even make it myself but have the children make it! They will have a lot more fun that way and you save a lot of money.

- Anna on

I can’t justify $75 for a cardboard box either.

- Andrea_momof2 on

Oh and the idea for the birthday party is definitely cute but what do you do with it when the kids get bored of it in a couple of hours, store it in the basement?

- Andrea_momof2 on

you can get a kid bike for under $80. those cardboard toys won’t even last long.

- jolly on

I think this is a great idea. My almost-4-year-old can’t make something like this himself – maybe when he’s a bit older. These designs look really cool though and would look fantastic in my child’s room all decorated up. So much better than plastic or wood that can’t be recycled in the end.

- Sarah Morag on

who in their right mind would pay that much for a cardboard box… it’s taking them maybe 3 bucks to make the thing (including labor cost) and they want to resale for over $70… that’s just crazy.

- Cassie on

cute but I’ll just take a big cardboard box for free

- sar on

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