Appaman Clothing: Let's Hear It For the Boy!
 Superbolt Polo ($40) and Bulldog Tee ($34) |
Admit it, when you think children’s fashion, you think girls. Walk into any kid’s clothing store and invariably the girls’ section will be almost double the size of the boys’. Fashion-conscious mothers of boys need to work just a little bit harder to achieve a cool look for their beloved boys.
Appaman ($28-78) is key to this challenge. When my son turned 5, a friend gave him a red Appaman T-shirt ($29) that simply had a giant white “5″ on the front. Brilliant, inspired. It’s as if the designer knew—this kid was proud of being five, and he wanted the world to know. Appaman’s designer Harald Husum just gets it — their graphic Ts manage to be hip without being too precious or snarky. Plus, they’re made of high-quality cotton in strong colors.
Click to see what Appaman offers for girls and an exclusive discount!
 Twirly Skirt |
Oh! And they have a full fantastic line of girls’ clothing and denim, too. Danielle adds: “I love how on-trend and yet retro Appaman is. For example, the Geometric Dress ($46), which Anya always wants to wear as soon as it comes out of the laundry, reminds me of the 80′s with it’s pseudo off-the-shoulder neckline. Anya also loves the Twirly Skirt ($40). It’s so soft and I love the flippy layers.”
But don’t take our word for it — Appaman is one of very young Hollywood’s favorite brands. Recently, we’ve seen Gwen Stefani and Gavin Rossdale‘s boys rocking Appaman (Zuma in their flash shirt and Kingston in their puffy coat), and both Liv Tyler and Annabeth Gish‘s sons have their reversible vest in olive/rust (speaking of Olive, Sasha Baron Cohen and Isla Fisher‘s daughter Olive has it in pink). This winter, we saw Kingston, Gwyneth Paltrow’s son Moses Martin, and Sarah Jessica Parker and Matthew Broderick’s son James Broderick all wear their puffy coat. In the past, we’ve seen Mariska Hargitay‘s son August in the monster truck tee and Julia Robert‘s son Finn Moder in the long sleeve charger tee.
– Alix
CBB Deal: Save 20% on all Appaman clothing at LilSwanky.com with coupon code APPAMANCBB (expires 5/24/09). Note: LilSwanky.com doesn’t carry the number tees, but you can find them at Lou Lou’s Corner and you can use the same discount code.
