Toy Fair 2009: Barbie Turns 50
Celebrating her 50th birthday this year is Barbie, the most popular doll in the world. In addition to launching the first Barbie flagship store (in Shanghai), the brand will be celebrating by continuing to update their most popular items and innovating even more favorites. The 50th “Golden Anniversary” doll ($50) is a platinum blond in a shimmering golden lame and gemstone-encrusted gown and matching golden jewelry.
It’s too bad Barbie has already been an Olympic Gold Medal Swimmer in 1976 because this would have been a great year for her to show up Michael Phelps. At least she’s back in the water as a Sea World Trainer. She’s also trying her hand with children as a Preschool Teacher and a Newborn Baby Doctor ($24, Fall 2009).
Barbie’s definitely got better and cooler digs than I remember her having when I was a kid. This year’s Dream Townhouse ($150, June 2009) is totally pink and much swankier than the 1974 version pictured as comparison.
If my mobile home looked like Barbie’s, I’d never go outside. Well, Barbie doesn’t go camping, she goes “glamping” (glamour and camping, get it?) in her Glamour Camper ($80, June 2009), complete with a crystal chandelier, full size kitchen and luxurious bathroom with “flushing” toilet.
Here I demonstrate how to get your finger stuck in a prototype as I tried the new Digital Nail Printer, part of the new “Beautronics” line, that hooks up to your computer and lets you choose from over 1000 designs (or upload your own) that will then print on your nail using thermal inkjet technology and cosmetic grade ink. Available in the fall and expected to retail for $150-200, this Barbie item is definitely a toy for mama, not the kids.
Continuing with the theme of beauty is the first Barbie Color & Wash Hair Salon Doll ($35) which features the longest hair ever and the first-ever Barbie Bye Bye Bad Hair Detangler Kit ($10) which means Barbie (or any other nylon-haired doll) will never have another bad hair day again. Just spritz it on and comb it out. Both will be out in June 2009, in time for bringing Barbie to the beach!
And finally, this year’s Barbie straight-to-DVD releases ($20) and corresponding dolls ($21) will include A Christmas Carol and Barbie and the Three Musketeers. In the Three Musketeers, Barbie and her pals become the first girl musketeers tasked with saving the prince.