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Children’s giftable line, Elegant Baby, has opened a 150 square foot in-store boutique at FAO Schwarz, the world famous retailer’s flagship store in Manhattan which attracts nearly four million visitors annually.Located on the store’s lower level, the Elegant Baby Boutique will bethe anchor brand in the Baby Gifts section.
A limited line of Elegant Baby’s specialty baby gifts will be available at FAO Schwartz and at fao.com. The line will include the Baby Keepsake line featuringtheir signature Baby’s First Piggy Bank and matching pictureframe, gift apparel (the chocolate and camou fashionsets); Baby’s First Medical Kit, My First Rubber Ducky gift package(towels and duck), and the Silver Plated gift line (including the feeding set, birthcertificate holder, comb/brush set, First Tooth & First Curlholders, banks, frames and photo albums).
– Danielle
