What: A cool of line maternity and kids clothes designed by Skye Hoppus, wife of Blink-182 rocker Mark Hoppus.
Why We Love It: Everything here is edgy, but cute—clothing for young toddlers is especially comfy. The extra fabric on the knees of the leggings is clever and chic. The pregnancy threads are equally soft, relatively (and refreshingly) pattern-free and very low-key California chic. Notice the names of each item—they’re after celebrity moms and their kids!
Shop Here For: Playwear with personality—shirts, pants, onesies for boys and girls. Hoppus also sells jewelry, candles and gifts.
Our Favorites: The GP jeans ($139) were voted the Best Overall Pregnancy Jean by Fit magazine. Jessica Alba has been wearing the gold "Baby" necklace ($595). Check out the lullabye versions of songs by Radiohead, The Cure, No Doubt and The Beatles ($18)
Celeb Fans: Gwyneth Paltrow, Jessica Alba, Heidi Klum
Deal: There are huge reductions in the sale section on super cute things.