Ju-Ju Be's BeRightBack: I'm sweet on this backpack diaper bag

With spring definitely in bloom, my children and I are outside constantly — and our new Ju-Ju-Be BeRightBack backpack ($158) has been right along with us. With a baby and a toddler, I have to tote a lot of stuff. When we are in active mode (ie. park, museum, zoo), a diaper backpack is a better choice.  It’s much easier to wear while running around after my toddler (with a baby strapped to my front). Organization has always been tough for me, but with all the great places to stash our stuff, Ju-Ju-Be’s fancy-yet-functional BeRightBack backpack has been a dream come true. Ju-Ju-Be calls it "the ultimate hybrid — a traditional full featured ergonomic backpack, with details and the form of a beautiful fashion bag and with all of Ju-Ju-Be’s standard features included." Some of the standard features of Ju-Ju-Be’s bags include: Teflon® coated exterior fabric, a brightly-colored satin waterproof lining with a special antimicrobial treatment to kill germs, mildew, fungus and bacteria — which will also help you find your stuff easier, because of the lighter lining, plus a comfy memory foam changing pad.

Celebrity fans of Ju-Ju-Be’s diaper bags are Katie Holmes, Gwen Stefani, Jennifer Garner, Britney Spears and Matt Damon (he was gifted with the JJB Dad Bag when daughter Isabella was a baby). 

I love the fun and flippant "Groovy Garden" pattern on this backpack. The light teal, with pink and orange mod flowers really brings spring to life (and will also work all year round). The print was inspired by a design submitted by one of their "pink ladies" — from the Pink Room on their site, where real moms congregate to share their opinions with the company’s designers, and also to win a bag of their choice EACH WEEK when they reply to the weekly topic (some are serious, some silly.)   Click here to read Missy’s recent review of the BeTween bag (which the "pink ladies" also helped by giving feedback on the features they wanted for this bag).

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The features of this backpack are incredible — you would not believe how many pockets and functions — take a look! I went gaga over the 7 pockets and many features, each with a smart purpose. On the top of the BeRightBack, there’s a large grab handle on top and their Be-Connected Clips can be attached to the two d-rings (and then attach the clips to your stroller). The pocket right behind the grab handle was great for holding snacks and pacifiers.  There is a large mommy pocket (yeah! a place for my stuff) with a long scrunchy elastic key chain — which I liked because it extends to help me open our apartment door as I juggle two kids, too many bundles and a stroller. Another pocket that really came in handy is the bottom front pocket. It looks small, but is actually huge. It comes with a removable clear plastic bag with handle – I use it for extra changes of clothes, but you can also keep snacks in it. The front rectangular pocket has a magnetic closure (no loud velcro) – and my long wallet fit perfectly in it.

The two side pockets are insulated (with Thinsulate) and will keep sippy cups cold (and also will hold little toys and small packages of snacks). They built a pocket into the part that touches your back. Slide it open, and you can quickly pull out the changing pad included) and a wipes container (not included). There is also room for a diaper or two. Stash the rest of your diapers in the main compartment. There is an space with two elastic bands to hold your diapers up high, so you can get at them quickly — another very smart feature!  I found that when using two different size diapers (Allegra wears size 2 and Ben wears size 6), put the bigger diapers facing the outside of this diaper holder — otherwise, they will fall out. The mesh pocket behind was great for holding diaper rash cream, biodegradable diaper sacks, etc..

Verdict: This attractive backpack will keep you super-organized (and looking good) with all of its intelligent features.

Click here to buy.