Brooke Shields and family star in marketing campaign

Actress Brooke Shields, 42, husband Chris Henchy, and their daughters Rowan Francis, 5 next week, and Grier Hammond, 2, will star in the print marketing campaign for the launch of Royal Velvet products at Bed Bath & Beyond, which debuts in June in shelter, bridal, and lifestyle magazines. The images feature the family lounging on a bed, couch, and by the pool while surrounded by Royal Velvet towels and bedding.

In a statement, Brooke said,

At this point in my career, I only do projects that I believe in.Royal Velvet made sense for me and my family because it felt authentic andit is a classic brand with amazing products. Aroyal moment for me is when one of my daughters holds my face in her handsand says, ‘oh, so pretty mama,’ it makes me feel like a princess.

Source: PR Newswire

Thanks to CBB reader Elena.

Comments

Beautiful photograph and beautiful family, too!

- amy on May 7th, 2008

Beautiful Family!

- Alice on May 7th, 2008

Beautiful family, rowan is gorgeous she looks just like brooke

- brooke on May 7th, 2008

i love seeing pics of this family. just beautiful. his and her look-a-like kids lol!

- Mary on May 8th, 2008

I’m not keen on people using their children as marketing tools. It’s fine for an adult celeb to put their name or face to a brand, but those children didn’t get the opportunity to say yes or no. This is the same reason why I won’t put my daughter in clothes with brands or tv characters on them, she’s not a billboard for some network! That said, the photo is gorgeous, I just wish it was for their family album instead.

- Catherine on May 8th, 2008

I always love how celebrities that do advertising justify their reason for it. It’s towels!

The photo is beautiful though.

- Sarita on May 8th, 2008

How beautiful is this picture!? Rowan looks like Brooke and Grier looks like Chris. What a gorgeous, happy family.

- Sheri on May 8th, 2008

gorgeous picture!

- Philippa on May 8th, 2008

What a great photo! Brooke’s family is precious!

- Crystal on May 8th, 2008

Catherine what works for you is fine but it’s not fair to judge Brooke for placing her family in this ad.You don’t know her personally.

- Renee on May 8th, 2008

I agree that the choice has to be on a case-by-case basis, for each family. But while these kids might not be able to say yes or not to the advertisements/public life, can any child? There are tons of children in various ads and I’d argue that none of them have any more say than these children. If no parents were to let their kids be in advertisements, think about how vastly different marketing would be – look at the ads on this page alone, there are children in some of them.
Maybe Rowan and Grier will have more attention on their ad due to their parents’ status, but maybe their parents are also better equipped with past experiences and other resources to deal with that.
Plus, their faces are all over anyway when they don’t earn money for it that could go to a charity or a trust for the children for future use.

- Jeanette on May 8th, 2008

Wow she puts a ton of thought into her towels lol Hmmm Maybe i should pay more attention to the material that dries our bodies lol sorry to poke fun but I find it comical to see so much thought put into a brand of towels. What’s next, an endorsement for bath mats?? hehe

- Heather on May 8th, 2008

This family is gorgeous! And look at that smile on Grier’s face; too cute!!

Also, I agree that the children probably didn’t have a say in whether or not they wanted to be in the ad but unless you really follow the celebrity’s family (like we all do, obviously) then you probably won’t even know that’s their children. Even her husband; some people might not realize that’s him. I don’t really think seeing them in an ad is any different than all of us coming here and looking at papparazi/magazine photos of them.

- SouthernGirl on May 8th, 2008

We have seen plenty of pictures of brooke’s children in general, and I’m sure we will continue to do so, so the ad is no different than being on this site and seeing the kids IMO. Rowan is such a beautiful child, she is totally a mini brooke, same eyes and features like her mom. Grier looks exactly like her dad, I see no brooke in her looks. Between cindy crawford’s beautiful daughter Kaia who is also her mini me and rowan, we have have a new generation of models I bet

- brooke on May 8th, 2008

I love Brooke and her beautiful family!

- Janie on May 8th, 2008

What a beautiful family! Rowan looks gorgeous

- Sarah on May 8th, 2008

Talk about beauty and class. Brooke has it all.

- diana on May 8th, 2008

Such a lovely photo of a gorgeous family!

Grier’s smile is just precious, and Rowan looks so much like Brooke…both beautiful little girls!

- Jennifer on May 9th, 2008