Update: Blessence Maternity
Blessence’s ShaeLynhas responded to the feedback received to their newest tee, "Adoption is The New Pregnant."
Thank you expressing your concerns. We respect your opinion, and welcome any and all feedback. Since the tee made its debut, we have received only letters of thanks and support from women of all circumstance — those who have adopted, been adopted, or know someone who is in the process of adopting a child in need.
The company’s founder is adopted and has adopted siblings. The slogan is not meant to offend, it is merely a celebration of the joy of welcoming a child into one’s family, regardless of the biological origin. The tee was created to honor adoptive mothers who are often overlooked, simply because their "40 weeks," or more likely, years of waiting for their child to arrive aren’t on public display.
As you know, many women are unable to have babies "the natural way," but adopt children and love them no less than had they come from their own seed. That is the premise under which the slogan was developed – in the spirit of love and equality for ALL children, ALL mothers, and ALL families – biological or not.
Updated April 1, 2008: Blessence Maternity is excited to announce their newest tee: Adoption is The New Pregnant ($36) - designed to celebrate adoptive moms everywhere. Often times, new moms who adopt get lost in the shuffle and don¹t enjoy the "perks" of pregnancy, but Blessence Maternity changes all that with their new tee. This tee shares the sentiment that moms are moms no matter where the baby came from.
Original Post: Blessence Maternity is owned by ShaeLyn Werner, a Texas mom of 7. During her recent pregnancy (she had a daughter in May), she started looking for hip positive message maternity shirts. According to her website, "Finding none, ShaeLyn started designing and developing her own maternity collection. She noticed a void in the marketplace for stylish inspirational maternity clothing and knew that if she was wanting them, there were other expecting mothers wanting them as well."
ShaeLyn launched her fun line in March 2007, two months before she gave birth to her daughter, Skylor Blessence.
She sent me the "Baby Love" in teal ($36) to check out. Blessence offers inspirational tees (choose from tank tops, short sleeves and long sleeves, all with slogans), holiday tees (this section coming soon), Spanish tees, sports tees and a collection for baby.
Blessence also has celeb fans like Marcia Cross, Grey’s Anatomy’’s Chandra Wilson, Tori Spelling, Tisha Campbell and Melina Kankaredes. New mom Trista Sutter was seen in Blessence’s "Blessed Belly" shirt in June 2007’s OK Magazine – you can see a copy of the scan here.
10/23 Exclusive for CBB Readers: Free shipping available, – the customer would has to email after they placed their order and give their order number and free shipping code "CBB". They are provided with the email address when they have completed check out.