Baby Celebration LA offers parents celebrity-style shopping

04/16/2008 at 05:00 PM ET

by CBB fashion contributor Tracy Bobbitt

BabycelebrationlaAttendance at Baby Celebration LA, held this past weekend at the Los Angeles Convention Center, surpassed last years impressive crowd of 15,000 with a whopping 20,000 attendees.  The show is the largest, boutique-style showcase event of its kind, previewing the latest fashions, products and services for new and expecting moms and dads. 

Mobile_makeover_parties_for_girls_sPregnant mommies received professional belly painting and casting at the Proud Bodies corner of the show and received expert advice from nanny to the stars, Dee Rule also known as “The Baby Schedule Ruler,” who has worked with such celebrities as Julia Roberts and Adam Sandler.  Several lucky tot-sized princesses walking the show received mini makeovers in the “Hollywood Glamour Girls” mobile party trailer (right) a service available to pint-sized residents of Southern California.

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When you see an asterisk, it means that a corresponding image is in the above slideshow.


Eco conscious parents were wowed by an edible eco garden (Benoit Exterior Design) featuring a sustainable, renewable and bio degradable playhouse (by Barbara Butler)valued at $50,000 (left), while status conscious parents testdrove $3,000 strollers with iPod integration and under-carriagelighting from Baby Bling Design Company and glimpsed designer nurseriescourtesy of Carter’s*.

Metrowrap_smallIn addition to the many services, contests and activities was shopping, shopping and more shopping. A few of the popular purchases included funky burp cloths from, designer hospital gowns by B.Y.O.G., blinged-out sock sets by My Little Stinky Toes*, modern baby carriers by Metro Wrap (right) nursing tanks by Comfy Kangaroo*, organic kids wear by Obli Organics*, picture books from Kane Miller Publishers*, sexy mom lounge wear by Carilyn Vaile*, and modern high chairs and strollers by Stokke*.

Ed_sanders_extreme_makeover_2x2Even celebrity parents knew Baby Celebration LA was the weekend hot spot for the family crowd. Ed Sanders of Extreme Makeover and wife Gioia, accompanied by their triplet daughters, Scarlette, Lucia and Azure Sanders visited with vendor Baby Bling Design*.  Ali Landry and her adorable daughter Estela Ines played dress-up with Tutu Couture*; while Kristi Swanson and her infant son visited with friends from The Hot Moms Club.

Ali1Baby Celebration attendees were treated to a repeat of the “Sweet Petite and Fashion Treats” runway show featuring toddler fashions from more than 30 designers (Tutu Couture, Baby Lulu, Kaiya Eve Couture, Gimos kidswear, Innovative Baby, Sandbox Rebel, Kicky Pants, Slick Sugar and more) whose garments are worn by the children of celebrities such as Victoria Beckham, Matt Damon, Katie Holmes, Angelina Jolie, Nicole Kidman, Gwyneth Paltrow, Britney Spears, Gwen Stefani, Julia Roberts, and Naomi Watts.

In addition to the toddler runway show, the exposition also featured a maternity fashion show, expert child safety panels and a plethora of eco-friendly solutions for environmentally savvy consumers.

Baby Celebration LA is the brainchild of mompreneurs Penny Domschot and Patrice Meluskey who co-own, an event production company. They first created After creating the highly successful San Diego Interior Design & Landscape Expo, which sold to DMG World Media, an international exhibition and publishing company with revenues in excess of $292 million.

Did you go to Baby Celebration LA? What were your favorite vendors? What did you buy??? If you didn’t go this year, do you think you’ll go next year?

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Showing 9 comments

Colleen on

That’s pretty sick to me that a company, run by women none-the-less, sets out to “makeover” young girls. Young girls are very impressionable and we already have such a hard time with self-esteem issues, why make it worse? Telling young girls, toddlers even, that they need cuter clothes, their hair done, and make-up on to look pretty is just wrong. The “Hollywood Glamour Girls” really ought to be ashamed of themselves. I’m no feminist, but this concept seems horribly wrong to me.

Nicole Hanratty on

What a great event! The pictures are so adorable! It makes me want to have another baby and attend next year! Or maybe just attend to see the must-have baby couture for my friend’s babies! Love it!

luckymurre on

I don’t think Dee Rule is “The Baby Whisperer”… that title, in my mind, will always belong to Tracy Hogg.

Lynn Rogers on

This sounds like sooooo much fun!!!! I’m going to plan to go next year. Lynn Rodgers

Kim on

It is obvious that Colleen has not experienced the full mobile makeovers by Hollywood Glamour Girls. My daughter had them at her 3rd birthday party last year and the girls of all ages loved it. It’s not about dressing up (they actually wore jeans/shorts) and make up is not required. Further more there is much more to this service than just primping. They even offer role model hairstyles like the Damzl Diva. Damzl is a company that sells dirt bike riding gear just for girls. Contrary to what Colleen stated, Hollywood Glamour Girls shows little girls that you don’t need curls and make up to be pretty – that you are a star within yourself. I would recommend anyone to check them out!

Carolyn on

Dee Rule is actually the Baby Schedule Ruler!

Principesa on

I attended and it was a good time. Favorite vendors are the mom-preneurs and the babywearing ones.

I didn’t purchase anything (don’t need anything and certainly don’t buy into ‘that celeb’s kid wears that so I must have it’ mindset at all (blech!)

I would have not attended had it not been for the coupon I procured. Adding up entry costs and parking, I paid over $20 to just look.

michellecollins on

I not only attended but my daughter was a model in the Sweet Petite and Fashion Treats runway show. The whole event was very upscale, organized, beautiful and very informative.

Mandy on

Celebrity Dee Rule’s book The Baby Schedule Ruler saved my marriage and my sanity after having my twin girls. My babies were sleep all night long by 8 weeks old. I used her Ghost feedings methods to help get them sleeping 10 hours strait nightly. I do not know what I would have done if I never came out to The Baby Expo Celebration in LA. Now I know why A-list celebrities like Julia Roberts and Tina Fey hire her, simply because she’s a baby nanny genius.