Don’t just Label it, Mabel it!

10/26/2007 at 12:09 PM ET

Mabels_labels_anyaElisabeth Hasselbeck wouldn’t know what to do if she didn’t have Mabel’s Labels, a company that makes personalized “labels for the stuff kids lose”™.

“I could not live without these!" Elisabeth said of Mabel’s Labels, at her October 23rd on-air baby shower on ABC’s The View, where she featured Mabel’s Sticky Labels in her top 10 must-have baby products.  They also offer skinny labels (for cutlery, pencils, etc.), allergy stickers (see below), shoe labels, bag tags, and other useful non-customizable labels like cord, spice, bin and crafter’s labels.  I also think their stationery is adorable and makes a cute holiday gift.

Mabels_labels_allergy_alertsElisabeth, a long-time Mabel’s Labels customer, isn’t the only celebrity to order these fun and durable, clothing and sticky labels.Laura  Dern has ordered from Mabel. Brooke Shields and Lisa Rinna both wrote personal notes thanking the business for creating the labels.

Mabel’s Labels was founded by four busy moms who were tired of their children losing their belongings or getting them mixed-up with their friends’ so they created personalized labels to help organize everyday life. In just five years, Mabel’s Labels’ co-founders have trail-blazed a competitive personalized label market in North America and created a label empire.

Exclusively for Celebrity Baby Blog Readers: Until November 2, 2007 – Save 15% off any Mabel’s Labels order. Enter promo code CBB07 at to receive discount. Or call 1-866-30-MABEL to order today.

FILED UNDER: Deals & Gear - Gear , News

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Cait on

Mabel’s Labels Rock!

Amber H. on

I must bookmark this…we have adorable sippy cup labels from Little Fingers, Little Toes but they are almost too big. Our sippy cups have curves and the labels crinkle up slightly as you apply them to the curved part…how wide are the Mabel’s Labels?

brannon on

I love these!! They have stood up to everything my very precocious 18 month old has put them through! He tries to get them off his sippy cups all the time – but never wins! They have also been through the wash a few hundred times and are still going strong!

Christine on

I cannot recommend these more highly!!! They last forever, don’t peel off or fade AT ALL and I use them on everything – sippy cups, lunch containers, backpacks, lunch bags…the shoe labels are great – espcially for indoor/outdoor shoes at school!

Thank you so much for promoting a really great Canadian product!!

Johnny Thompson on

My wife and I have used Mabel’s before with great success. We have since switched to because we like to print the labels ourself. They sell weatherproof/waterproof labels for sippy cups that are very durable. I highly suggest both companies for any mom or dad looking to label your kids belongings.

Martha Clark on

Hello Mabel Lovers!!

In answer to Cait’s dilemma…We have 2 dishwasher/microwave safe labels that are perfect for sippy cups. Our Skinny-Minis would work great for you…they don’t crinkle and they are quite small at 38mm x 8mm (1-1/2″ x 5/16″). We also have our larger Classic Sticky Labels 70mm x 16mm (2-3/4″ x 5/8″). Great for day care setting when you want your child’s name on his/her sippy cup bold, bright and easy to read!

Check us out at

Martha Clark
Mabel’s Labels Customer Service!