Baby Bling with Ali Wing: Nicole Richie – The Chameleon
by Ali Wing, founder, giggle
Nicole Richie has played many roles, from socialite to Simple Life star to on-again-off-again Paris BFF. And now she’s gearing up for her new role as mom-to-be. If it’s really true that Nicole has selected the fast-forward, uber-luxe Kid Kustoms Roddler as her stroller and the sweet, heirloom-like Bla Bla mobile for her baby’s crib, the chameleon has yet to pick her spots.
On the other hand, for her nursery she’s chosen the charming, handmade jungle mobile by Bla Bla. The opposite of over-the-top modern, this pick is as sweet and charming as it gets, with hand-knit zebras, lions, monkeys, giraffes and elephants.
The Roddler is an over-the-top shrine to excess on wheels. The basicmodel starts at a jaw-dropping $2,500 and includes interchangeablefenders and pinstriped leatherette upholstery. But why stop there? The Roddler can also be tricked out with rims and tires, surround sound,iPod dock, Bluetooth speakerphone and multimedia entertainment center.
Herein lies the great mystery of Nicole. Daughter of Lionel Richie, she’s no stranger to coolness and excess. Her current socialite status has made her a celebrity without really doing anything. She’s transitioned her personal fashion from rocker chic to party girl to Audrey Hepburn-style fashionista. Impeccably dedicated to variety, is it any surprise that her choice in baby products is the same?
In addition to smarter products, giggle offers customized services to help make it easier to become a new parent, such as giggle personal shoppers and giggle’s ultimate baby registry, offering parents a robust set of tools such as gear guides, starter checklists and a baby gear dictionary.
