Companies give up their products and support a cause because it is good bang for marketing buck AND because they can feel good about supporting their cause of choice, getting attention for a good cause.

10% of sales is a significant portion of Bel Bambini’s profit. The giveaways, no matter how you feel about the idea of swag, are part of what draws celebs and media in to cover the event.

Many of the companies who participate in celebrity giveaways also give away a significant number of items
directly to charities. That just does not get the same amount of press!

As for the celebs, when most celebs put in an appearance to support a cause, they are not paid for their appearance. A similar “marketing” appearance or endorsement of a
commercial venture or item would normally cost big $$$.

Many of the items that celebs receive are also often donated to local shelters. Most of them don’t keep all the items.

It saddens me to see all the ire, and anger out there. Yes we’d all love to get free stuff. But we cannot all bring that kind of attention to a cause. Just like we cannot all be paid millions of dollars to act in a film.

what a tacky store – - so desperate that they pull together b list loser types and just throw crappy gifts at them. who cares? do something important – - do something really charitable? how much did they really raise for this charity?

Ok Samantha, we get it. You’re pregnant! Good for you!! Now quit with the VERY obvious posing, PLEASE!!!!

Danielle – it does suck but that’s the way advertising works; you see these products on celebrities and then (hopefully) you run out and buy them…

For the love of god could people PLEASE stop commenting about Samantha Harris and her poses! She’s had a beautiful pregnancy and it’s her prerogative to pose any way she chooses.

I wish I could get this free stuff – I actually need it!

There’s that pose again! Lol! I wonder if Samantha read CBB?

Funny! Dayna Devon’s daughter’s sandals are from Target! I know b/c my daughter has the same pair! Even celebs love targay!

I think Samantha’s “pose” is ridiculous. I wonder if anyone has ever told her that? She stands like that in every photo. I wonder how she’s going to pose after the baby is born? She might suffer withdrawal.

i think it stinks that all of these celebs get free stuff when they can afford it more than anyone!